OPF:INMBAPNI Business on the Internet - Course Information

INMBAPNI Business on the Internet

Extent and Intensity

1/2/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
doc. Mgr. Petr Suchánek, Ph.D. (seminar tutor)

Guaranteed by

doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Mgr. Petr Suchánek, Ph.D.

Prerequisites

None

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, B_EKOMAN)

Course objectives

The course acquaints students with the concepts and methods of business and commerce on Internet, e-shops, e-marketplaces, e-commerce systems, its architecture, evaluation methods of usability and security.

Syllabus

• 1. Information society. Global information infrastructure. Initial conditions for e-Business.
  2. E-commerce, e-Bussines (B2B, B2C).
  3. Internet marketplaces.
  4. Value chain and virtual value chain.
  5. E-commerce system.
  6. ERP in e-business.
  7. CRM in e-business.
  8. Electronic payment.
  9. Supply chain and logistics in e-business.
  10. Security in e-business.
  11. Measuring the effectiveness of e-business.
  12. Business Intelligence (BI) in e-business.
  13. Trends in e-business.
  

Literature

required literature
• CHAFFEY, D. E-Business and E-Commerce Management: Strategy, Implementation and Practice. Edition. New Jersey: Prentice Hall, 2013. ISBN 978-0273752011. info

recommended literature
• LAUDON. K., TRAVER, C.G. E-Commerce 2012. New Jersey: Prentice Hall, 2012. ISBN 978-0138018818. info
• BALTZAN, P. Business Driven Information Systems. New York: McGraw-Hill/Irwin, 2011. ISBN 978-0073376820. info
• ARDEN, L. Start Your Own E-Business. Edition. Entrepreneur Press, 2009. ISBN 978-1599181929. info
• MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X. info

Teaching methods

Skills demonstration
Seminar classes

Assessment methods (in Czech)

Kombinovaná zkouška

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Attendance in seminars 70 %, seminar paper, ongoing test, combined exam

Activity	Difficulty [h]
Ostatní studijní zátěž	40
Přednáška	13
Seminář	26
Zkouška	40
Summary	119

• Enrolment Statistics (recent)
  
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