PEMBKMEM Media Marketing

School of Business Administration in Karvina
Summer 2023
Extent and Intensity
16/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Martin Klepek, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Martin Klepek, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Timetable
Fri 24. 2. 11:25–13:00 D002, Fri 17. 3. 11:25–13:00 D002, Fri 14. 4. 11:25–13:00 D002
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(K) && ( PEMBKEMA E-marketing )
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 14 student(s).
Current registration and enrolment status: enrolled: 2/14, only registered: 1/14
fields of study / plans the course is directly associated with
Syllabus
  • 1. Product photography
  • 2. Creation of social media posts
  • 3. Creating videos in an offline environment
  • 4. Creating video for the online environment
  • 5. Creation of advertising for printed media
  • 6. Design of a non-traditional form of marketing communication
Literature
    required literature
  • ŠULA, T., 2017. Ambientní média v reklamě: význam designu při tvorbě ambientních médií. Zlín: Univerzita Tomáše Bati. ISBN 978-80-7454-682-2.
  • JANOUCH, V. Internetový marketing: Přilákejte zákazníky a maximalizujte zisk. Brno: Computer Press, 2014. ISBN 978-80-251-4311-7. info
    recommended literature
  • KIM, C. M., 2016. Social Media Campaigns: Strategies for Public Relations and Marketing. New York: Routledge. ISBN 9781138948600.
  • BARKER, C., 2015. Nejlepší triky pro Photoshop: vhodné pro Photoshop CC, CS6 i CS5. Brno: Computer Press. ISBN 978-80-251-4148-9.
Assessment methods
Elaboration of seminar work as a collection of practical tasks from the whole semester (60% of evaluation), written exam (40% of evaluation).
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: Přednáška 16 HOD/SEM.
The course is also listed under the following terms Summer 2020, Summer 2021, Summer 2022, summer 2024.
  • Enrolment Statistics (Summer 2023, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2023/PEMBKMEM