OPF:KCJKK017S European Union Communication - Course Information
KCJKK017S European Union Communication
School of Business Administration in KarvinaWinter 2008
- Extent and Intensity
- 0/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- PhDr. Krystyna Heinz (lecturer)
- Guaranteed by
- PhDr. Krystyna Heinz
Department of Tourism and Leisure Activities – School of Business Administration in Karvina - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- European Integration (programme OPF, B_HOSPOL)
- Course objectives (in Czech)
- Cílem předmětu je rozvíjet znalosti a dovednosti studentů v oblasti jazykové, interkulturní a komunikativní kompetence tak, aby byli schopni efektivní obchodní interakce s partnery v rámci Evropské unie i mimo ni. Je zdůrazněn empatický přístup ke kulturnímu zázemí partnerských univerzit ve Finsku, Rusku, Řecku, Turecku, ale také jiných zemí, zvláště anglicky mluvících, tak, aby po absolvování předmětu studenti mohli v uvedených zemích studovat a po ukončení univerzitního studia nacházet uplatnění na evropském trhu práce. Je také věnována pozornost neverbálním projevům týkajícím se kineziky, proxemiky, haptiky, chronemiky a vokaliky. Studenti budou seznámeni nejen s procesem akulturace, s fenoménem kulturního šoku, s problematikou kulturních hodnot, stereotypů a předsudků, vlivem náboženství v dané kultuře a specifikem mezinárodního vyjednávání, ale také s klíčovými fakty týkajícími se jednotlivých kultur, která mohou značnou měrou ovlivnit úspěšnost komunikace. Předmět byl převeden do e-learningové podoby.
- Syllabus (in Czech)
- l. Diversity of European Union
Expressing the present
Describing, giving information, reporting
2. Marketing and expanding the market area
Characteristics of Nordic cultures - history, their relationship towards the EU
Expressing the past
Asking for information, making requests
3. Advertizing and sales promotion
Characteristics of the Finns in international business communication
Infinitive
Describing products, offering, promoting, promising
4. Negotiations and sales
Characteristics of Turkich culture - history, religion, its relationship towards the EU
Conditionals
Agreeing, bargaining, settling
5. Finance and accounting, payments in foreign trade
Characteristics of the Turks in international business communication
Sequence of tenses
Describing quantities, making plans, talking about obligations
6. Distribution and transport
Characteristics of Greek culture - history, religion, its relationship towards the EU
Prepositions
Giving instructions, making arrangements, expressing preferences
7. Foreign travel
Characteristics of the Greeks in international business communication
Expressing the future
Making requests and promises, small talks, persuading
8. Team building
Characteristics of Russian culture - history, religion, its relationship towards the EU
Participles and gerunds
Asking for opinions, making suggestions, making predictions
9. Presentations
Characteristics of the Russians in international business communication
Passive voice, the language of presentations
Offering, promoting, describing
l0.Conflict management
English speaking countries - their characteristics, history and relationship towards the EU
Adverbs
Expressing obligation, indicating responsibilities, conducting a discipline interview
ll.International trade and multinationals, international comparisons
Characteristics of the English and Americans in international busiemss communication
Making comparisons and expressing differences
Describing, explaining, stating differences
12.Cross-cultural perspectives and non-verbal comunication in European Union
Modal verbs, obligation
explaining, persuading, comparing
- l. Diversity of European Union
- Literature
- required literature
- HEINZOVÁ, K. European Union(Lectures). Karviná: OPF SU, 2000. ISBN 80-7248-072-. info
- HEINZOVÁ, K. European Union. Karviná: OPF SU, 1999. ISBN 80-7248-021-0. info
- recommended literature
- KOCOURKOVÁ, J. Jiný kraj, jiný mrav. Praha: Olympia, 2003. ISBN 80-7033-774-5. info
- COLLIE, J., MARTIN, A. What´ s It Like? Life and Culture in Britain Today. CUP, 2000. info
- KNEPLER, H., KNEPLER, M. Crossing Cultures. USA: Macmillan Publishing Compaby, 1999. info
- BAUMANN, Z. Globalizace. Mladá fronta, 1998. info
- Encyklopedie náboženství. Karmelitánské nakladatelství, 1997. info
- GUY, V., MATTOCK, J. International Business Book. USA: NTC Business Books, 1995. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 8 HOD/SEM.
- Enrolment Statistics (Winter 2008, recent)
- Permalink: https://is.slu.cz/course/opf/winter2008/KCJKK017S