KCJKPAD2 English Language and English Terminology

School of Business Administration in Karvina
Winter 2009
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Eva Brundová (lecturer)
PhDr. Krystyna Heinz (lecturer)
Mgr. Jana Hejtmánková, Ph.D. (lecturer)
Mgr. Emil Horký, PhD. (lecturer)
Mgr. Dagmara Mielke-Jagucka (lecturer)
Mgr. Marcela Neničková (lecturer)
Guaranteed by
Mgr. Jana Hejtmánková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Kurz vychází z úrovně B1 obecného jazyka a v systému jazykové přípravy pro doktorský studijní program navazuje na odbornou část obchodní komunikace v cizím jazyce. Cílem kurzu je obsáhnout strukturu, funkce a dovednosti, které absolvent uplatní v oblastech zaměřených na ekonomii, management, marketing a finance. Kromě rozvoje všech jazykových dovedností kurz klade značný důraz na systematický nácvik odborné slovní zásoby.
Syllabus (in Czech)
  • 1. Management and organisation
    2. Marketing and promotion
    3. Accounting and finance
    4. Business and economics
    1. Company structure
    How are companies organised? The Apple computer company.
    2. Recruitment
    Filling a vacancy, women in management.
    3. Production
    Production decision, quality.
    4. Marketing
    Defining marketing, the importance of market research.
    5. Advertising
    Ways of advertising, radio commercials.
    6. Promotional tools
    Promoting a new product, promotional strategies.
    7. Market structure and competition
    Market structure, competition.
    8. Accounting and financial statements
    Types of accounting, company accounts, financial statements.
    9. The role of government
    What are governments for? Two views of the role of government,
    government and industry.
    10. The business cycle
    What causes the business cycle?
    Economic theory and the business cycle.
    11. Central banking
    Central banking functions, political business cycle, taxation (and how to avoid it).
    12. Keynesianism and monetarism
    The business cycle and government intervention, Keynesianism, monetarism and neo- Keynesianism.
    13. International trade
    The growth of the international trade, protectionism and free trade, free trade and unemployment.
Literature
    required literature
  • MACKENZIE, I. English for Business Studies. Cambridge: Cambridge University Press, 1997. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 20 HOD/SEM.
The course is also listed under the following terms Winter 2008, Summer 2009, Summer 2010.
  • Enrolment Statistics (Winter 2009, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2009/KCJKPAD2