KCJKBPAC2 English for Tourism 2

School of Business Administration in Karvina
Winter 2012
Extent and Intensity
0/3/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Zuzana Glacová (seminar tutor)
Mgr. Jana Hejtmánková, Ph.D. (seminar tutor)
Mgr. Martina Chylková (seminar tutor)
PhDr. Janusz Karpeta, Ph.D. (seminar tutor)
Mgr. Květuše Mozielowská (seminar tutor)
Mgr. Marcela Neničková (seminar tutor)
Mgr. Gnima Marie-Chantal N´Gbaramou (seminar tutor)
Guaranteed by
Mgr. Jana Hejtmánková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites (in Czech)
Předmět může být zapsán po absolvování předmětu BPAC1 (Odborná angličtina pro cestovní ruch 1).
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
Cílem předmětu je navázat na získané dovednosti z předchozí části a prohloubit slovní zásobu v oblasti terminologie CR, aktivní užívání znalostí gramatických struktur, procvičování a rozvíjení dovedností mluvení, poslechu, čtení a psaní v oblasti turismu na základě autentických písemných materiálů a audio nahrávek na úrovni B2. Důraz je kladen na přesné zachycení důležitých informací na základě poslechu a konverzační pohotovost při přijímání a vyřizování objednávek zájezdů, při řešení stížností a řešení problémových situací. Důraz se klade na jazykovou přípravu s uvědomělým používáním jazyka z hlediska adekvátnosti situace a současně připravit studenty na řešení profesních problémů v cizím jazyce.
Syllabus (in Czech)
  • 1. Travel by Road and Rail
    2. Independent Travellers
    3. Tickets, Reservations and Insurance
    4. Travel Agency Documents
    5. Tourist Information
    6. Preparation of the Travel Agent
    7. Guiding
    8. Guiding Services
    9. Promotion and Marketing in Tourism
    10. Planning, Advertising and Offers of Services
    11. Developments in Tourism
    12. Tourism and Environment
    13. Revision
    1. Travel by Road and Rail
    Transport by road and rail. Information from time tables, transport terminology. Language of comparison, contrast and reinforcement.
    2. Independent Travellers
    Car hire arrangements, documents, insurance. Problem solving, giving advice, suggestions, sending faxes.
    3. Tickets, Reservations and Insurance
    Giving information on accommodation, facilities, air tickets and transport tickets. Calculating prices. Travel documents. Information on air tickets and accommodation on the Internet.
    4. Travel Agency Documents
    Arranging travel documents. Ensuring air tickets and transport tickets, accommodation, making reservations, insurance, filling forms. Writing letters faxes. Describing the events in the past. Checking and clarifying information.
    5. Tourist Information
    Vocabulary from promotion attractive places of tourism, by preparing leaflets, brochures. Tourism. Giving advice, suggestions. Types of accommodation and services.
    6. Preparation of the Travel Agent
    Recommendation of places of attraction and types of holidays. Meeting customer needs. Regional information on the CR. Giving factual information, measurements and dimensions. Making telephone calls and taking messages.
    7. Guiding
    Working as a guide. Communicative skills in guiding, the role of a guide. Skills of telephone communication, solving problems, requests and responses.
    8. Guiding Services
    The role of the guide. Negotiations, dealing with complaints, customs and travel documents. Guide commentaries. Comparing the adjectives, usage of tense. In active and passive forms.
    9. Promotion and Marketing in Tourism
    Marketing strategy in tourism. Promotion of sale. Types of advertising and promotion. Describing features. Connotations.
    10. Planning, Advertising and Offers of Services
    Holiday types and market segments. Preparation of conferences. Promotion of the region on the Internet. Web sites of tourist attractive places. Planning the promotional campaign. Language of evaluation.
    11. Developments in Tourism
    Trends and future of tourism. Globalization. Predicting future trends in tourism. Advantages and disadvantage of tourism. Impact on the environment. Language of future predictions.
    12. Tourism and Environment
    Sustainable tourism. Responsibility in the tourism industry. Words of contrast. Positive and negative evaluation.
    13. Revision
    Panel discussion - practicing grammar and vocabulary, giving opinions, reinforcing statements.
Literature
    required literature
  • Harding, K. Going International. English for Tourism. Oxford, 2009. ISBN 978-0-19-457400-6. info
    recommended literature
  • Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0. info
  • Jones, L. English for the Travel and Tourism Industry. Cambridge, 2005. ISBN 978-0521606592. info
  • Jones, L. Welcome! Student's Book: English for the Travel and Tourism Industry. Cambridge, 2005. ISBN 978-0521606592. info
Teaching methods
Seminar classes
Assessment methods
Combined exam
EXAM
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
ActivityDifficulty [h]
Ostatní studijní zátěž51
Seminář39
Zápočet30
Summary120
The course is also listed under the following terms Summer 2013, Winter 2013, Summer 2014, Winter 2014, Summer 2015.
  • Enrolment Statistics (Winter 2012, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2012/KCJKBPAC2