OPF:KCRBPEPC Economy and Tourism Facilities - Course Information

KCRBPEPC Economy and Tourism Facilities Operation

Extent and Intensity

2/1/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. PaedDr. Peter Čuka, PhD. (lecturer)
Ing. Miroslava Kostková, Ph.D. (seminar tutor)
Ing. Jiří Poláček (seminar tutor)

Guaranteed by

doc. PaedDr. Peter Čuka, PhD.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Prerequisites

none.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Economy of Tourism (programme OPF, B_EKOMAN)

Course objectives

The basis of the course is to apply the theoretical knowledge of their subjects for use in practice management facilities providing services of travel agencies, travel agencies and tourist information centers. Students gradually go through all the processes providing the services of these devices, starting with the legal requirements for their activities through business plan preparation and organization of the operation, creation of a product and its selling clients, issues of pricing policy shopping services at home and abroad, providing information, animation and guide services to the cooperation of entities operating in the tourism industry.

Syllabus

• 1.Services in tourism and their basic characteristics, historical development of travel.
  2.The importance and role of travel agency, travel office and information centers to provide services to participants tourism.
  3.Legal aspects of the creation and operation of facilities providing services tourism.
  4.Organization's activities and organizational structure of the device travel agency, travel office and information centers.
  5.Creating a business plan and sales strategy for the product travel agency.
  6.List of operational and product offering travel agency, travel office and information centers.
  7.Pricing and product pricing.
  8.Selling, travel contract and general terms of participation of clients.
  9.Acquisition policy when purchasing services.
  10.Personnel policy in tourism.
  11.The issue of guide services.
  12.Use of electronic media in selling products travel agency, travel office and information centers.
  13.An organization operating in tourism and international cooperation.
  

Literature

required literature
• SYSEL. J. ., Cestovní kancelář, cestovní agentura a informační středisko v cestovním ruchu. VŠH, Praha, 2008. ISBN 978-80-86578-75-0. info
• CHROMÝ, J. Informační a komunikační technologie pro hotelnictví a cestovní ruch. Praha: VŠH Praha, 2008. ISBN 978-80-86578-76-7. info
• ORIEŠKA, J. Metodika činnosti průvodce cestovního ruchu. Praha: Idea servis, 2007. info
• PETRÚ, Z. Základy ekonomiky cestovního ruchu. Praha: Idea Servis, 2007. ISBN 978-80-85970-55-5. info
• NĚMČANSKÝ, M. Analýza a kalkulace v CR. Karviná: OPF SU, 2001. ISBN 80-7248-094-4. info

recommended literature
• ORIEŠKA, J. Služby v cestovním ruchU. Praha: Idea Servis, 2010. ISBN 80-900880-6-6. info
• HESKOVÁ M. A KOL. Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2006. ISBN 80-7168-948-3. info
• KUNEŠOVÁ, E., FARKOVÁ, B. Technika zahraničních zájezdů. Praha: Idea Servis, 2001. ISBN 80-85970-44-9. info

Teaching methods

Lecture with a video analysis
One-to-One tutorial
Internship
Skills demonstration
Seminar classes
Students' self-study

Assessment methods (in Czech)

Kombinovaná zkouška

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

attendance in seminars 60 %, seminar paper, defence of seminar paper, course credit test, final combined exam.

Activity	Difficulty [h]
Ostatní studijní zátěž	65
Přednáška	26
Seminář	13
Zkouška	40
Summary	144

• Enrolment Statistics (recent)
  
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