KCRBPZTD Basics of tourist destination

School of Business Administration in Karvina
Winter 2013
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. PaedDr. Peter Čuka, PhD. (lecturer)
doc. PaedDr. Peter Čuka, PhD. (seminar tutor)
Guaranteed by
doc. PaedDr. Peter Čuka, PhD.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites
attendance in seminars 50 %, seminar paper, final combined exam
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • 1. Introduction to the course
    2. Basic forms of territorial, regional plan and strategy territorial unit
    3. The benefits of tourism for the territory and possible disadvantages
    4. Defining the concept of a tourist destination and its characteristics.
    5. The potential of tourism in the tourist destination
    6. The principles and procedures for establishing tourist destination
    7. Operational management of tourist destinations
    8. Policy-making and use of teams and leadership issues
    9. Strategic management of tourist destinations - making tourism strategy
    10. Marketing tourism destinations and procedures demarketing
    11. Creating a product innovation tourist destination
    12. Establishment of joint ventures in tourism tourist destination
    13. The incidence, types and crisis management in the tourist destination
Literature
    required literature
  • LEDNICKÝ, V., PYKA J. Management turistické destinace. Karviná: OPF SU, 2011. ISBN 978-80-7248-637-3. info
  • NEJDL, K. Management destinace CR. Praha: VŠH, 2010. ISBN 978-80-87411-08-7. info
  • VAJČEROVÁ, I. Destinační management. Brno: PEF MU, 2009. ISBN 978-80-7375-333-7. info
  • HOLEŠINSKÁ, A. Destinační management aneb jak řídit turistickou destinaci. Brno: ESF MU, 2007. ISBN 978-80-210-4500-2. info
    recommended literature
  • VYSTOUPIL, J., ŠAUER, M., HOLEŠINSKÁ, A., METELKOVÁ, P. Marketing cestovního ruchu. Brno: ESF, 2007. ISBN 978-80-210-4240-7. info
  • PALATKOVÁ, M. Marketingová strategie cestovního ruchu. Praha: Grada Publishing, 2006. ISBN 80-247-1014-5. info
  • VOJTOVÁ, L. Ochrana a regenerace kulturních hodnot v území. Brno: ESF MU, 2006. ISBN 80-210-4165-X. info
  • LEDNICKÝ, V. Využití technických památek v českém cestovním ruchu. Ostrava: VŠB-TU Ostrava, 2004. ISBN 80-248-0611-8. info
  • LEDNICKÝ, V. Tvorba strategie územního celku. 1. vyd. Ostrava: VŠB-TU, 2003. ISBN 80-248-0468-9. info
  • INDROVÁ, J., VOŘÍŠEK, T. Yield management a jeho uplatnění v hotelnictví. Praha: VŠE, 1997. ISBN 80-77079-752-5. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
ActivityDifficulty [h]
Ostatní studijní zátěž68
Přednáška36
Seminář13
Zkouška40
Summary157
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2013/KCRBPZTD