OPF:MARBEOZS Protection of Interests of Con - Course Information

MARBEOZS Protection of Interests of Consumers

Extent and Intensity

0/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Pavla Sýkorová (lecturer)

Guaranteed by

Mgr. Pavla Sýkorová
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

None

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics in Trade and Services (programme OPF, B_EKOMAN)

Course objectives

The goal of this course is to obtain a general overview of the issues of consumers' interests protection. It puts especially emphasis on aspects of goods quality, services, expertise and hygiene sales. Students are acquainted with the activities of state and local governments, especially with their actions in the field of control. The details about the consumer´s protection level abroad are integral part of this course.

Syllabus

• 1. Protection of consumers´ interests as part of social marketing concept
  2. Historical development of consumer protection
  3. The concept of consumer policy in the Czech Republic
  4. The law on Free access to information and the law on Personal data protection
  5. The law on Consumer protection
  6. Supervisory authorities
  7. Consumer protection in other laws
  8. EU consumer policy
  9. Consumer organizations in the Czech Republic and abroad
  10. Product safety and market protection
  11. The issue of the purchase and sale in terms of consumer
  12. Advertising and its possible impact on consumers
  13. Expert´s presentation from practice

Literature

required literature
• WIEWIÓROWSKA DOMAGALSKA, A. Consumer Sales Guarantees in the European Union. 2013. ISBN 9783866539686. info
• MARLIN., S. E., OLINGER, C. P. Consumer Protection in an Age of Technological Transformation. New York: Nova Science Publishers Inc, 2009. ISBN 978-16-069-2924-7. info
• HOROVÁ, O. Ochrana spotřebitele po vstupu do Evropské unie. Praha: Oeconomica, 2006. ISBN 978-80-245-1106-1. info
• MATUSIKOVÁ, L. Ochrana zájmů spotřebitele - distanční studijní opora. Karviná: SU OPF, 2006. ISBN 80-7248-357-9. info
• KLABUSAYOVÁ, N. Principy a trendy ochrany spotřebitele. Ostrava: VŠB TU, 2005. ISBN 978-80-248-0912-0. info

recommended literature
• D-test. Praha: OSS "TEST". info
• http://www.spotrebitel.cz. info
• Moderní obchod. info
• Zákon č. 634/1992 Sb. o ochraně spotřebitele, ve znění pozdějších předpisů. info
• SAVIN, A.,. EU Internet Law. 2013. ISBN 9781781006016. info
• VYSEKALOVÁ, J. a KOL. Chování zákazníka (vybrané kapitoly). Praha: Grada Publishing, 2011. ISBN 978-80-247-3528-3. info
• TOMANČÁKOVÁ, B. Ochrana spotřebitele v praxi se vzory a příklady. Praha: Linde, 2008. ISBN 80-7201-695-2. info
• HOUDEK, D. Jak úspěšně reklamovat. Praha: Grada Publishing, 2007. ISBN 978-80-247-2201-6. info
• DENNIS, CH., J. A. NEWMAN a D. MARSLAND. Objects of Desire : Consumer Behaviour in Shopping Centre Choices. 2005. ISBN 9780230509481. info

Teaching methods

Skills demonstration
Students' self-study

Assessment methods

Credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.

Teacher's information

ongoing test, course credit test (60% success), the selected company visit and preperation of report according to form (illustration)

Activity	Difficulty [h]
Konzultace	6
Ostatní studijní zátěž	74
Přednáška	6
Zápočet	30
Summary	116

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