OPF:CVABPPOH Entrepreneurship in the hotel - Course Information

CVABPPOH Entrepreneurship in the hotel business

Extent and Intensity

1/2/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
doc. Ing. Pavlína Pellešová, Ph.D. (seminar tutor)

Guaranteed by

doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.

Prerequisites

The course may be enrolled independently on other courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Economics and Management (programme OPF, B_EKOMAN, specialization Hotel Management)

Course objectives

The aim of the course is to acquaint students with the basic concepts of business corresponding with the relevant legal standards. Furthermore, the problems of establishing a business, its operation, human resources, business strategy, with regard to the environment of catering, hotel and spa management in the Czech Republic are focused on.

Syllabus

• 1. Business environment in the hotel business
  2. Entrepreneurship in the hotel industry, enterprise, integration processes in the hotel business
  3. Characteristics of the business entity, its types and features
  4. Basic principles and legal aspects of establishing a business, business activities
  5. Forms of business structures in catering, hotel and spa businesses
  6. Business plan
  7. Business risks
  8. Product in catering, hotel and spa businesses, its characteristics
  9. Quality of product, quality standards, evaluation of service quality in the hotel business
  10. Management of human resources in the hotel business
  11. Business ethics and socially responsible entrepreneurship related to the hotel business
  12. Analysis of competition and forms of cooperation in the hotel business
  13. Support of entrepreneurship activities in the Czech Republic

Literature

required literature
• RYGLOVÁ, K., BURIAN, M., VAJČNEROVÁ, I. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info
• KORÁB, V., PETERKA, J., REŽŇÁKOVÁ, M. Podnikatelský plán. 1. vyd. Brno: Computer Press, 2007. ISBN 978-80-251-1605-0. info
• KOUBEK, J. Řízení lidských zdrojů - základy moderní personalistiky. Praha: Management Press, 2007. ISBN 978-80-7261-168-3. info
• KOSMÁK, P. Hotelové podnikání a integrační procesy. Praha: VŠH, 2005. ISBN 80-86578-50-X. info
• BERÁNEK, J. Provozujeme pohostinství a ubytování. Praha: Grada Publishing, 2004. ISBN 80-86724-02-6. info

recommended literature
• NOVACKÁ, L. a kol. Cestovný ruch, udržateľnosť a zodpovednosť na medzinárodnom trhu. Bratislava: EKONÓM, 2013. ISBN 978-80-225-3475-8. info
• INDROVÁ, J. a kol. Kvalita ve službách cestovního ruchu. Praha: VŠE, 2011. ISBN 978-80-245-1766-7. info
• HASSANIEN, A., C. DALE a A. CLARKE. Hospitality Business Development. Oxford: Elsevier L.t.d., 2010. ISBN 978-1-85617-69-5. info

Teaching methods

Lecturing
Interactive lecture
Lecture with a video analysis
Presentation of seminar work
Seminar classes

Assessment methods

Grade
Written test

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Student is supposed to work out and defend a seminar work, 60% obligatory attendance, an on-going test

Activity	Difficulty [h]
Ostatní studijní zátěž	41
Přednáška	13
Seminář	26
Zkouška	40
Summary	120

• Enrolment Statistics (Winter 2016, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2016/CVABPPOH