CVABPEN2 Foreign Language Course - English 2

School of Business Administration in Karvina
Winter 2019
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Krystyna Heinz (seminar tutor)
Mgr. Martina Chylková (seminar tutor)
PhDr. Janusz Karpeta, Ph.D. (seminar tutor)
Mgr. Svatopluk Staniek (seminar tutor)
Guaranteed by
Mgr. Martina Chylková
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites (in Czech)
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • 1. Marketing and selling ? Sales versus marketing
    The role of sales and marketing. The difference between sales and marketing. Smarketing. Comparatives and superlatives. Countable and uncountable nouns.
    2. Marketing and selling ? advertising
    Marketing activities. Sales activities. Collocations relating to advertising. Persuading. Expressions for persuading. Selling changes. Giving reasons and results. Presentation relating to a marketing plan.
    3. Entrepreneurship ? Entrepreneurs
    Starting a company. Entrepreneurs? stories. Buying into business. Modal verbs. Verb patterns. Suggestions. Interrupting. Problems and solutions. Gathering product and market information. Making decisions.
    4. Entrepreneurship ? Business organization and people
    Types of organization. Vocabulary relating to people in business. Collocations relating to enterprise finance. Meetings. Expressions for meetings. Agendas and minutes. Putting information into minutes format. A meeting relating to starting a company.
    5. Business costs ? Cutting costs
    Personal and business budgets. Fixed costs, variable costs, investments. Cost-cutting and its consequences. Money loses. Future forms and first conditional. Time expressions. Negotiating. Expressions for negotiating. Negotiation relating to the sale of a company.
    6. Business costs ? Profit, loss and payment
    Vocabulary relating to financial performance. Expressions relating to payment terms. Asking for payment. Identifying threats and promises. Identifying level of politeness.
    7. Global trade
    International franchising. A franchise investment. Collocations relating to franchising. Expressions used in scheduling. Present perfect tense. Giving updates and handling questions.
Literature
    required literature
  • KARPETA, J. Business English 2. Karviná: SU OPF, 2014. ISBN 78-80-7248-832-2. info
  • ALLISON, J. and P. EMMERSON. The Business Pre-intermediate, Student´s book. London: Macmillan, 2014. ISBN 978-0-230-43780-7. info
    recommended literature
  • CHYLKOVÁ, Martina. English Grammar Workbook (Professional English 1-3). Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2015. ISBN 978-80-7510-171-6. info
  • TURNBULL, J., 2015. Oxford Advanced Learner´s Dictionary. Oxford Advanced Learner?s Dictionary, 2015. ISBN 978-0-19-479879-2. info
  • VINCE, M. New Intermediate Language Practice with key. Macmillan Education, 2007. ISBN 9781405007689. info
  • ASPINALL, T. and G. BETHEL. Test your business vocabulary in use. Cambridge: CUP, 2007. ISBN 987-0-521-53254-9. info
  • Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0. info
  • MURPHY, R. English Grammar in Use. 3rd Edition. Cambridge: CUP, 2006. ISBN 0521537622. info
  • DYNDA, A. a E. DYNDOVÁ. Česko-anglický obchodní poradce. Praha: Pragoeduca, 2004. ISBN 80-7310-017-7. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2018, Summer 2019, Winter 2020, Summer 2021, Winter 2021, Summer 2022, Winter 2022, Summer 2023, Winter 2023, summer 2024, Winter 2024.
  • Enrolment Statistics (Winter 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2019/CVABPEN2