CVABPKKO Crisis communication

School of Business Administration in Karvina
Winter 2024
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Timetable of Seminar Groups
CVABPKKO/01: Tue 12:15–13:50 VC010, H. Bobáková
Prerequisites
FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && (ROCNIK(2) || ROCNIK(3))
They are not specified.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 20/20, only registered: 3/20
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquire theoretical knowledge and practical skills in the field of crisis communication.
Learning outcomes
Upon completion of the course, the student will be able to: -theoretically describe the key parts of crisis communication, -appropriately apply the acquired theoretical knowledge to a specific case.
Syllabus
  • 1. Crisis communication, crisis and its consequences Nature, definition, psychology of crisis situations, relation to other disciplines. Development, types of crises, circumstances of occurrence. 2. Needs and reactions of people in crisis situations, reputation of the organization Types of emotional states and their reflection in a specific communication situation. Dynamics of needs and interests in a crisis situation, reputation as a communication filter. 3. Employees in crisis communication, Internet crisis communication Correct setting of crisis communication in a crisis situation. Crisis website, role of social media. 4. Assertive communication, negotiation in crisis situations Characteristics, definitions, practical examples. Nature of negotiation, types of negotiation, practical examples. 5. Media communication in crisis situations, crisis communication in pressure situations Role, importance, practical examples. Essence, types, practical examples. 6. Crisis communication in the social sphere, crisis communication in complex life situations Types, ways of coping, aspects of threat. Essence, types, practical examples. 7. Preparation of specific media output Practice of media statement and performance in different media. Translated with www.DeepL.com/Translator (free version)
Literature
    required literature
  • BOBÁKOVÁ, Hanne-Lore and Janusz KARPETA. Krizová komunikace: Distanční studijní text (Crisis communication). 1st ed. Karviná: SLU OPF, 2019, 131 pp. ISBN 978-80-7510-378-9. info
    recommended literature
  • Vymětal, Š. Krizová komunikace a komunikace rizika. Praha, 2009. info
Teaching methods
discussions, skills presentations, problem-based learning, case studies
Assessment methods
Student requirements: participation and discussion in seminars, continuous tests Assessment methods: compulsory participation in seminars 60%, discussion in seminars, continuous oral test (20% assessment), continuous written test (20% assessment), final credit test (60% assessment).
Language of instruction
Czech
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2019, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/winter2024/CVABPKKO