week 4 Lean Canvas
study materials
lean canvas model for using in seminar paper
main questions to be answered in seminar paper:
SME CASE STUDY (A
MATERIAL FOR SEMINAR PAPER)
One day a notary sent to you a special letter…
Read it carefully and do what the lawyer wants
from you (see the following questions below the letter):
Dear Sir, dear Madam,
I have just finished the inheritance proceedings after your
great-grandfather Kleofáš Novák, who mentioned in his last will that he wants
to bequeath his real estate in Karvina to someone who has an entrepreneurial
spirit. Since we found out that you are currently studying SU OPF Karviná as
Erasmus+ student, and you are the only relative of Kleofáš Novák, who was a
respected tailor in the village, I decided to inherit the real estate. This is
a house and other areas that you can use for your business. You could sale unnecessary
land and use money to start your business.
TASK 1:
Look to Appendix and
see information about the land and house. Estimate the price of the land you
want to sell (If you want to sell).
With the money you received for the sale of land
and with the donated real estate (see the letter from the notary), you decided
to do business. Choose a lucrative field. So that you are not alone, we want at
least 5 employees in your company. For future development in the coming years,
you can use other resources, at least in the same amount as the funds donated
by your great-grandfather. We also want the company you start to be beneficial
to your region and have the prerequisites for successful development in the
future…
Task2:
Decide what you will do
business in. Based on the "Lean Canvas method", compile the basic
pillars of your business, answer the following questions clearly and concisely.
The subject of your group's business must be different from other groups.
1. Provide basic
information about your business.
2. What products
(products / services) will you provide?
3. What unique value
will you provide to your customers?
4. Who will be your
customers?
5. What are your
competitive advantages?
6. What sales methods
will you have?
7. What communication
channels will you use with customers?
8. What will be the
key activities of your business?
9. What key business
resources will you need? Within human resources, who will form the company's
management team?
10. What key partners
will you need for your business?
Task 3 Personnel
policy in a small business
Find out how much staff you will really need
for your organization. Analyse the expected activities (list and briefly
describe all the activities that will need to be performed in your
organization; assign the expected time burden to them; set requirements for
employees who will perform individual activities; design the organizational
structure; group and assign defined activities to the created organizational
structure and describe the individual jobs.
Task 4 Sources of
financing business activities
• What funding do you have now? (after
completing previous tasks)
• Do these funds correspond in scope to the
needs of the business plan? (compare the compiled estimate of expected costs
for the implementation of the plan in the form of a table)
• If they do not match, what external financial
resources will be needed to implement your business plan?
• Do you have an idea where and under what
conditions you will get these resources? (give an example of possible financing
of your needs)
Task 5 Risks of the
business plan
• What types of risks can occur in your
business? Define possible risks and emphasize economic and financial risks.
• How and how will your risks be minimized?
Comment on the described risks. What measures will you take to avoid
endangering your business?
Process all
information as one document. At the end of the semester, a presentation of your
plan will take place in 10 minutes.
Appendix:
Information about house and other properties
(based on real estate agent)
A house:
For sale other commercial properties 400 m²
Masarykovo nám., Karviná - Fryštát Panorama
8 990 000 CZK (22 475 CZK per m²)
G
VERY LOW PERFORMANCE
Total price:8 990 000 CZK per property,
including commission, including legal services
Price per m²:22 475 CZK
Order ID:LI121054
Update:31.08.2021
Building:Brick
Property status:In good condition
House type:Two-story
Usable area:400 m2
Water:District water supply
Heating:Central gas
Gas:Gas pipeline
Waste:Sewerage
Telecommunications:Internet
Electricity:400 V
Transportation:Train, Road, Urban public
transportation, Bus
Road:Asphalt
Energy Performance Rating:Class G Coll.
264/2020 complying with
Barrier-free access:
A land
