International Marketing

Lecture 6 - Strategic International Marketing

Strategic International Marketing

This lecture is about strategic principles in international marketing. The focus is on strategic marketing process, mainly vision, mission, strategic goals and various strategies. The lecture ends with a block about the STP process.

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2024/PEMNAINM/um/IntMar6_Strategic_IM.pptx
Task

Without finding it on-line, create a vision and mission for your favourite company.

10 minutes work, 5 minutes presentation.

Task

Create several personas for your chosen company.

10 minutes work, 5 minutes discussion.

Task

Continue the work on your seminar paper with international strategy for various markets with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).

30 minutes for task, 10 minutes for evaluation.