Introduction to the topics 1, 2:

1. Marketing and Selling – Sales versus Marketing

2. Marketing and Selling – Advertising

Topic 1

1. Marketing and Selling – Sales versus Marketing

a/ Focusing on marketing and selling vocabulary

b/ Reading comprehension - The role of sales and marketing, the difference between sales and marketing, smarketing

c/ Grammar - comparatives and superlatives,  countable and uncountable nouns

d/ Specific tasks and taking the test

Topic 2

2. Marketing and Selling – Advertising

a/ Focusing on marketing, selling and advertising vocabulary

b/ Reading comprehension - Marketing activities. Sales activities. Advertising

c/ Grammar - selling changes, giving reasons and results, presentation relating to a marketing plan

d/ Specific tasks and taking the test

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