MARKETING COMMUNICATION 2 - PEMNAMK2

INDIVIDUAL TASKS

Tasks dates of presentation
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LIST OF TASKS (it will be determined by lecturer)

 

Task for students

 

1.      

MARKETING COMMUNICATION AND BRAND VALUE

Contemporary rebranding (repositioning) of brands.

2.      

PSYCHOLOGY AND EMOTIONS IN ADVERTISING

Subliminal advertising.

3.      

MARKETING COMMUNICATION IN THE PLACE OF SALE, SENSORY MARKETING AND MERCHANDISING

Sensory marketing in the shops, POP-UP stores

4.      

CORPORATE IDENTITY AND IMAGE

Whitewashing, Astroturfing

5.      

EFFECTIVE MARKETING COMMUNICATION IN THE CRISIS PERIOD OF THE COMPANY

Successful and unsuccessful marketing communication of the company in crisis.

6.      

THE EFFECTIVENESS AND UTILIZATION RATE OF MEDIA IN DIRECT MARKETING

Actual creative direct marketing campaigns.

7.      

SELECTED NEW TRENDS IN MARKETING COMMUNICATION

Product placement (virtual PP, in-game advertising), Content marketing

8.      

PLANNING AND IMPLEMENTATION OF IMC CAMPAIGNS

Marketing communications campaigns included the COVID-19 problematics

9.      

SPECIFICS OF MARKETING COMMUNICATION IN SELECTED MARKETS

Country-of-origin effect, Ethnocentrism, Adaptation of marketing communication campaigns according to various markets around the world

 

 

 

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