- Syllabus:
a link to the course syllabus can be found by expanding the "Info" item
to the right below the introductory image on the main page of the
interactive course syllabus..
- Schedule, teacher (incl. The link to the personal cards), the summary of the course (exams, points ...) after logging in to IS SU using the "Student" tile by opening the menu for the given course.
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Chapter contains:
2
PDF
Teacher recommends to study from 1/9/2021.
Chapter contains:
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1
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1
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1
Study text
Teacher recommends to study from 4/10/2021 to 10/10/2021.
Chapter contains:
2
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1
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1
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1
Study text
Teacher recommends to study from 11/10/2021 to 17/10/2021.
Chapter contains:
2
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2
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Teacher recommends to study from 18/10/2021 to 24/10/2021.
Chapter contains:
3
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1
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1
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Teacher recommends to study from 1/11/2021 to 7/11/2021.
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Teacher recommends to study from 8/11/2021 to 14/11/2021.
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Teacher recommends to study from 15/11/2021 to 21/11/2021.
Chapter contains:
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Teacher recommends to study from 22/11/2021 to 28/11/2021.
Chapter contains:
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1
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Teacher recommends to study from 29/11/2021 to 5/12/2021.
Teacher recommends to study from 29/11/2021 to 5/12/2021.
Teacher recommends to study from 6/12/2021 to 12/12/2021.
Teacher recommends to study from 13/12/2021 to 19/12/2021.
Teacher recommends to study from 20/12/2021 to 26/12/2021.
Teacher recommends to study from 27/12/2021 to 2/1/2022.
Organization of Teaching, Communication, Evaluation
Course Organization
The teaching of the course is organized into twelve topics in which student actively participates and for which he/she is preparing.
The topics of the lectures and seminars are listed in the course syllabus.
Communication
Students can communicate through:
- email zapletalova@opf.slu.cz
- consultation hours (Tuesday 12:00 -14:00)
- discussion forum
Course Evaluation
Active participation in seminars: the student is obliged to actively participate in solving examples at the seminar; 5% of points.
Seminar
paper: the student is obliged to prepare a seminar paper on the
topic assigned by the lecturer and submit the thesis no later than in the week
13. 12. - 19. 12. 2021 via the Homework Vaults in IS SU and the lecturer will
evaluate the submitted work (seminar papers submitted after the deadline will not be
accepted);
Continuous test: the student is obliged to participate in continuous test in the week 25. 10. – 29. 10.; the test will take the form of a written test via IS SU; 15% of points.
Exam: exam will take the form of a written test via IS SU;
Based on the obtained points, the student can obtain the following evaluation
(according to the international ECTS methodology):
Evaluation B 89 – 80 points
Evaluation C 79 – 70 points
Evaluation D 69 – 60 points
Evaluation E 59 – 50 points
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https://is.slu.cz/el/opf/zima2021/PEMNASMA/op/Course_Evaluation_Strategic_Management_2021.pdf
Literature
Week 1
This week´s topics are: The Essence of the strategic management and Strategic management proces.
Presenation for 1. lecture
Case study 1
Study case study 1 and answer question 2.
Case study 1
Case study 2
Study case study 2 and answer all questions.
Case study 2
Week 2
This week´s topics are: Market analysis and Internal analysis.
Case study 1
Study Case study 1 and answer questions.
Case study 1
Case study 2
Study the Case study 2 and answer questions.
Case study 2
Week 3
Topic of the week is strategy formulation, corporate strategy.
Case study Tesla and Mexican Grill
Case study Mexican Grill
Task for next week
Read the two situations and try to answer the questions. Deadline for the answers is November 4, 2020.
Discussion questions week 3
Week 4
Topic of the week is strategy formulation, business strategy.
Case studies
Read case studies and try to answer the questions.
Case study
Case study JetBlue
Case study Amazon
Week 5
Topic of the week is strategy formulation, functional strategies.
prezentation of 5. lecture
Case study Cirque de Soleil
Study the case study and answer questions.
Case Cirque de Soleil
Week 6
Topic of the week is Implementation of Strategy.
prezentation of 6. lecture
Case study Porsche
Read the case study and answer the questions 2, 3, and 4.
Case study Porsche
Week 7
Topic of the week is Strategy control.
prezentation of 7. lecture
Examples of strategies
Strategies
Week 8
Topic of the week is Strategy for International Companies.
prezentation of 8. lecture
Case study Sony
Read the case study and answer the questions 1 - 4.
Case study Sony