PEMNASMA Strategic Management

School of Business Administration in Karvina
Winter 2021
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Thu 10:35–12:10 A406
  • Timetable of Seminar Groups:
PEMNASMA/01: Thu 12:15–13:00 A406, Š. Zapletalová
Prerequisites (in Czech)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 7/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to provide students with the knowledge about the strategic conditions for corporations and other types of organizational interplay, with their environment. The course is composed to demonstrate through knowledge the consequences for corporate management of new theories within the strategy regarding strategic decision making in different industries, implications on strategy, organizational structure and networking with demonstrated ability to integrate different models and concepts in a coherent analysis of a strategic situation. The course highlights the differences in demands on the leadership in different kinds of organizations strategic leadership in large corporations as well as in small new ventures and in public organization.
  • 1. Strategy-making process. The nature and importance of strategic management, dimensions, strategy level, the basic elements of strategic management, strategy-makers (top management) targets strategic management, leadership and strategic management component characterization are thoroughly explained with special focus on description of structural links elements of strategic management process as a sequence of interactions.
    2. Strategic analysis. External analysis is based on the identification of opportunities and threats and nearby environment affecting corporate strategy. The emphasis is focus on characteristics distant and immediate surroundings entrepreneurial companies. To evaluate the current situation are applied appropriate methods according to various typologies and scope of the organization.
    3. Analytical methods of business environment. Analysis of the business environment is the study of various components of environment affecting the organization. It is the process by which organizations monitor their appropriate environment to identify opportunities and threats affecting their business. The analysis becomes an essential step towards corporate planning and business policy decisions. Particular analytical methods used for the analysis of the internal and external environment (macro environment, industry, market).
    4. Corporate strategy. Creation of a strategic plan and a detailed breakdown and consistency according to the strategic planning cycle is introduced. Further, there are defined kinds of corporate strategies.
    5. Business strategy and functional strategies. Functional strategies and types of strategic approach based on a context of variants of the business strategy in the business entity and typology of strategic approaches according the types of organizations.
    6. Strategy implementation. Strategic change is highlighted by implementing strategies to build and develop a company. Process of guidelines for successful acquisition and implementation through internal new ventures, strategic alliances and strategic approach according the functional parts of the organization is described. Managing strategic change, effects on organizational structure, management style and the methods of inspecting the planned changes through organizational design are introduced.
    7. Strategy control. Approaches for strategy control. Types of strategy controls. Process of strategy control.
    8. Strategy for international companies. Strategy content and formulation for international companies with focused on multinational and entry-mode strategies within cross-cultural communication, leadership and management behavior is explained.
    required literature
  • HAMILTON, H. and P. WEBSTER, 2015. The International Business Environment, 3rd ed. Oxford University Press. ISBN 978-0-19-870419-5.
  • HILL, C. W. L., SCHILLING, M. A. and G. R. JONES. Strategic Management: Integrated Approach. Boston: Cengage Learning, 2016. ISBN 978-1-305-50227-7. info
  • LEINWAND, P. and C. R. MAINARDI. Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap. Harvard Business Review Press, 2016. ISBN 978-1-6252-75202. info
  • ROTHAERMEL, F. T. Strategic Management. New York: McGraw-Hill, 2016. ISBN 978-1-2559-42047-. info
    recommended literature
  • CAMBELL, D. and T. CRAIG. 2012 Organizations and Business Environment, 2nd ed. Routledge. Elsevier Butterworth- Heinemann. ISBN 978-1-1363-7518-7.
  • HITT, M. A., IRELAND, R. D. and R. E. HOSKISSON. Strategic Management: Concepts and Cases: Competitiveness & Globalization. Boston: Cengage Learning, 2016. ISBN 978-1-305-50214-7. info
  • KOURDI, J. Business Strategy: A Guide to Effective Decision-Making. New York: Public Affairs, 2015. ISBN 978-1-6103-94765. info
  • PAUL, D., EVA, M., CADLE, J., HINDLE, K., YEATES, D., ROLLASON, C. and P. TURNER, 2014. Business Analysis, 3rd ed. Swindon: BCS Learning & Development Limited. ISBN 978-1-780172-77-4.
  • WETHERLY, P. and D. OTTER, 2015. The Business Environment: Themes and Issues in a Globalizing World, 3rd ed. Oxford University Press. ISBN 978-0-19-966138-1.
Teaching methods
individual consultations
Assessment methods
seminar paper and defence of seminar paper (10% points),
ongoing test (20% points),
case study solution (10% points),
final written exam (60% points)
Language of instruction
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2016, Winter 2017, Summer 2018, Winter 2018, Winter 2019, Winter 2020, Winter 2022.
  • Enrolment Statistics (Winter 2021, recent)
  • Permalink: