PEMNASMA Strategic Management

School of Business Administration in Karvina
Winter 2018
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Ing. Pavel Adámek, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Ing. Pavel Adámek, Ph.D. (seminar tutor)
Ing. Šárka Zapletalová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to provide students with the knowledge about the strategic conditions for corporations and other types of organizational interplay, with their environment. The course is composed to demonstrate through knowledge the consequences for corporate management of new theories within the strategy regarding strategic decision making in different industries, implications on strategy, organizational structure and networking with demonstrated ability to integrate different models and concepts in a coherent analysis of a strategic situation. The course highlights the differences in demands on the leadership in different kinds of organizations strategic leadership in large corporations as well as in small new ventures and in public organization.
  • The Strategy-Making Process
    The nature and importance of strategic management, dimensions, strategy level, the basic elements of strategic management, strategy-makers (top management) targets strategic management, leadership and strategic management component characterization are thoroughly explained with special focus on description of structural links elements of strategic management process as a sequence of interactions.
    The Nature of Competitive Advantage
    External Analysis is based on the identification of opportunities and threats and nearby environment affecting corporate strategy. The emphasis is focus on characteristics distant and immediate surroundings entrepreneurial companies. To evaluate the current situation are applied appropriate methods according to various typologies and scope of the organization.
    Corporate-Level Strategy and Long-Run Profitability
    Creation of a strategic plan and a detailed breakdown and consistency according to the strategic planning cycle is introduced. Further, there are defined kinds of strategies, functional strategies and types of strategic approach based on a context of variants of the business strategy in the business entity and typology of strategic approaches according the types of organizations.
    Strategy Implementation
    Strategic change are highlighted by implementing strategies to build and develop a company. Process of guidelines for successful acquisition and implementation through internal new ventures, strategic alliances and strategic approach according the functional parts of the organization is described. Managing strategic change, effects on organizational structure, management style and the methods of inspecting the planned changes through organizational design are introduced.
    Evaluation of a Transnational Environment as an Area of Economic Globalization
    Definition of strategic requirements of multinational corporations, the reasons of transnational links and the complexity of the multinational environment including their management demands is described. Strategy content and formulation for multinational companies with focused on multinational and entry-mode strategies within cross-cultural communication, leadership and management behavior is explained.
    required literature
  • ROTHAERMEL, F. T. Strategic Management. New York: McGraw-Hill, 2016. ISBN 978-1-2559-42047-. info
  • LEINWAND, P. and C. R. MAINARDI. Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap. Harvard Business Review Press, 2016. ISBN 978-1-6252-75202. info
    recommended literature
  • HITT, M. A., IRELAND, R. D. and R. E. HOSKISSON. Strategic Management: Concepts and Cases: Competitiveness & Globalization. Boston: Cengage Learning, 2016. ISBN 978-1-305-50214-7. info
  • HILL, C. W. L., SCHILLING, M. A. and G. R. JONES. Strategic Management: Integrated Approach. Boston: Cengage Learning, 2016. ISBN 978-1-305-50227-7. info
  • KOURDI, J. Business Strategy: A Guide to Effective Decision-Making. New York: Public Affairs, 2015. ISBN 978-1-6103-94765. info
Teaching methods
Lecture supplemented with a discussion
Lecture with presentation in Power-point
Assessment methods
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 60 %, seminar paper, defence of seminar paper, final written exam
ActivityDifficulty [h]
Ostatní studijní zátěž38
The course is also listed under the following terms Winter 2016, Winter 2017, Summer 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2018, recent)
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