Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation
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LECTURER
ORGANIZATIONAL AFFAIRS
Students
must work out task individually
according to teacher´s instructions (5 points).
Students must take an test in IS of marketing communication basics up to October, 31, 2022 (the content of the first lecture) in order to check their supposed knowledge in the marketing communicaiton field (10 points).
Students obtain all needed detailed information
at first lecture/seminar.
Students
also work out irregular activities (short
case studies, news) during lectures or seminars. These activities are evaluated
(1 activity = 0.5 point). These points are extra - bonus (not included in total
evaluation).
Course evaluation: Task + practice test in IS = 15 points and final written test = 25
points + extra points from
potential activities. Students need at least
60 % of total points not to fail.
Kapitola obsahuje:
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Kapitola obsahuje:
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Kapitola obsahuje:
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Odpovědník
Kapitola obsahuje:
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Odevzdávárna
1
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Studijní materiály
STUDY MATERIALS
There is no study text, it is necessary to study from
presentations from lectures and seminars which will be available in IS during the semester. It is also recommended to study from the additional study text Marketing communication 1.
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2022/PEMNAMK2/2933031/PEMNAMK2_-_literature.pdf
PRESENTATIONS FROM LECTURES
TEST OF MARKETING COMMUNICATION BASICS - UP TO OCTOBER 31, 2022
INSTRUCTIONS
The aim of this test is to verify your basic knowledge in the field of marketing communication which is the content of the first lecture (presentation). The test contains 10 questions. Only one option is correct, which means that you can get 10 points totally. The time limit is 10 minutes. Good luck :-)
INDIVIDUAL TASKS
Individual task - instructions
·
Your
task is to describe in details a particular area of marketing communication.
·
See
the table below, find your name and your task (term).
·
In
the form below the table fill in your answer according to instructions.
·
The extent
is not limited.
·
Upload this file into IS up to November, 30, 2022!