MARKETING COMMUNICATION - PEMBAMAC

COMPULSORY INDIVIDUAL TASKS

INSTRUCTIONS RELATED TO INDIVIDUAL TASKS (INDIVIDUAL WORK)
  • It is your compulsory activity, which is scored and the points are part of the overall assessment.
  • You are asked to work out 6 short case studies that relate to the elements of the marketing communication mix (they are ready for downloading below).
  • You will do it on ongoing basis thanks to knowledge required from particular lessons and the instructions by lecturer.
  • The case studies must then be submitted to the IS up to next seminar (one week).
  • Each case study is scored with 3 points.
  • If the case studies match, these students will be evaluated with 0 points.  Plagiarism is not accepted!  Be fair to yourself and others:-)