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SERVICES MARKETING - PEMBASEM

Ing. Kateřina Matušínská, Ph.D.

SERVICES MARKETING - PEMBASEM

Ing. Kateřina Matušínská, Ph.D.

SERVICES MARKETING - PEMBASEM

Info

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
Jeff Bezos – CEO of Amazon

LECTURER

Ing. Kateřina Matušínská, Ph.D. - a guarantor, lecture, seminar, exam, final evaluation

ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

min. 50% of attendance is required (participation also in lectures is highly recommended, taught in a comprehensive manner!).
Students are to work out 1 individual semester task which is scored by 18 points (deadline is November 12, 2023). These points are part of total evaluation. Students obtain detailed information at first lecture/seminar.
Students also work out irregular activities (short case studies, news, marketing games, quizzes, and so on) during lectures or seminars. These activities are evaluated (1 activity = 1 point). These points are extra - bonus (not included in total evaluation).
Subject evaluation: Individual task = 40 % (18 points) and final written test = 60 % (27 points) + extra bonus points from activities. Students need at least 60 % of total points not to fail.
FYI: 1) Non-participation in classes and non-fulfillment of set task up to set deadlines cannot be replaced by additional tasks! 2) It is not possible to take the final exam repeatedly in order to improve the grade. This can only be done if the student receives an F grade from the exam!