Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation
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Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation
Students
must work out task individually
according to teacher´s instructions (5 points) up to November, 30, 2023.
Students must take an test in IS of marketing communication basics up to October, 31, 2023 (the content of the first lecture) in order to check their supposed knowledge in the marketing communicaiton field (10 points).
Students obtain all needed detailed information
at first lecture/seminar.
Students
also work out irregular activities (short
case studies, news) during lectures or seminars. These activities are evaluated
(1 activity = 0.5 point). These points are extra - bonus (not included in total
evaluation).
Course evaluation: Task + practice test in IS = 15 points and final written test = 25 points + extra points from potential activities. Students need at least 60 % of total points not to fail.
Participation up to 50 % is expected, participation in seminars and lectures is highly recommended, taught in a comprehensive manner!
FYI: 1) Non-participation in classes and non-fulfillment of set tasks up to set deadlines cannot be replaced by additional tasks!
There is no study text, it is necessary to study from
presentations from lectures which are available in IS. It is also recommended to study from the additional study text Marketing communication 1.
The aim of this test is to verify your basic knowledge in the field of marketing communication which is the content of the first lecture (presentation). The test contains 10 questions. Only one option is correct, which means that you can get 10 points totally. The time limit is 10 minutes. Good luck :-)
·
Your
task is to describe in details a particular area of marketing communication.
·
See
the table below, find your name and your task (term).
·
In
the form below the table fill in your answer according to instructions.
·
The extent
is not limited.
·
Upload this file into IS up to November, 30, 2023!