There is no study text, it is necessary to study from
presentations from lectures which are available in IS. It is also recommended to study from the additional study text Marketing communication 1.
MARKETING COMMUNICATION 2 - PEMNAMK2
STUDY MATERIALS
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/PEMNAMK2/2933031/PEMNAMK2_-_literature.pdf