Lectures – winter semester

1.      

Principles of marketing communications, marketing communication process and goals

2.      

STP on B2C market for the needs of marketing communication

3.      

Advertising I.

4.      

Advertising II.

5.      

Sales promotion

6.      

Personal selling + Direct marketing

7.      

Public relations and marketing communication in crisis period

8.      

On-line marketing communication + Sponsorship

9.      

Marketing communication and branding

10.   

Alternative forms of marketing communication

11.   

Marketing communication planning and marketing communication efficiency testing

12.   

Specifics of marketing communication on selected markets with an emphasis on international markets

13.   

Revision, preparing for test (test), final course evaluation by students