MARKETING - PEMBAPOM
doc. Ing. Martin Klepek, Ph.D.
MARKETING - PEMBAPOM
doc. Ing. Martin Klepek, Ph.D.
MARKETING - PEMBAPOM
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zima 2024

                                        "The best marketing doesn't feel like marketing." — Tom Fishburne

LECTURERS

doc. Ing. Martin Klepek, Ph.D. - lecture, seminar, exam, final evaluation

Ing. Sarath Thulaseedharan Mallika, MBA - lecture, seminar

ORGANIZATIONAL AFFAIRS REQUIREMENTS OF THE SUBJECT, FINAL MARKING

Subject evaluation: Midterm test maximum 40 pts.; Book summary and debate maximum 10 pts.; Exam maximum 60 pts.

Marking:

·       A: 110 - 95

·       B: 94 - 85

·       C: 84 - 75

·       D: 74 - 65

·       E: 64 - 55

·       F: 54 – 0

Structure of the subject:*

1.       The substance, concept and functions of marketing

2.       Marketing strategy and planning

3.       Marketing environment

4.       Marketing research

5.       B2C marketing versus B2B marketing

6.       STP process

7.       Product - marketing mix

8.       Price - marketing mix

9.       Place - marketing mix

10.    Marketing communication - marketing mix

11.    Marketing applications, case studies

12.    New trends in marketing, final revision, testing

* The continuity of lectures can be adjusted during the semester.

STUDY MATERIALS
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2
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PRESENTATIONS
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SEMINARS
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These instructions are available for all students participating in hybrid mode. The information about hybrid lectures is provided at the beginning of each semester.

TEAM PROJECT
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PRACTICE TESTS - OPTIONAL
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