Interaktivní osnova

MARKETING COMMUNICATION - PEMBAMAK

Ing. Kateřina Matušínská, Ph.D.

MARKETING COMMUNICATION - PEMBAMAK

Ing. Kateřina Matušínská, Ph.D.

MARKETING COMMUNICATION - PEMBAMAK

Info

"Stopping advertising to save money is like stopping your watch to save time." — Henry Ford

LECTURERS

Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation

Ing. Veronika Kopřivová, Ph.D. - lecture, seminar

ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

Students must work out seminar work (project) in teams. It is necessary to create teams and set the object of seminar work within first two weeks. Students obtain detailed information at first lecture/seminar.
Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation).
Subject evaluation: Seminar work (presentation) = 40 % and final written test = 60 % + extra points from activities. Students need at least 60 % of total points not to fail.