doc. Ing. Martin Klepek, Ph.D. - lecture, seminar, exam, final evaluation
Ing. Sarath Thulaseedharan Mallika, MBA - lecture, seminar
doc. Ing. Martin Klepek, Ph.D. - lecture, seminar, exam, final evaluation
Ing. Sarath Thulaseedharan Mallika, MBA - lecture, seminar
Subject evaluation: Team project = 40 % and final written test = 60 % + extra points from ongoing activities. Students need at least 60 % of total points to pass.
Structure of the subject:*
1.
The substance, concept and
functions of marketing
2.
Marketing strategy and
planning
3.
Marketing environment
4.
Marketing research
5.
B2C marketing versus B2B
marketing
6.
STP process
7.
Product - marketing mix
8.
Price - marketing mix
9.
Place - marketing mix
10.
Marketing communication -
marketing mix
11.
Marketing applications,
case studies
12.
New trends in marketing,
final revision, testing
*
The continuity of lectures can be adjusted during the semester.
These instructions are available for all students participating in hybrid mode. The information about hybrid lectures is provided at the beginning of each semester.