Unit 3 Money

Vocabulary

Types of money

Interest rate

Financial market

Unit 4 Market

Vocabulary

Market agents, selling/market, demand, supply, price

Market segment/segmentation, growth, leader. share

Market functions

Competition

Unit 5 Marketing

Vocabulary - ad, advert, advertising, advertisement, commercial, promotion, competition, customer, purchaser, data usage, delivery term/condition, desk research, primary/secondary research, demand, supply, fieldwork, market analysis (pronunciation), market - monitoring, position, research, share, marketing policy, marketing channels, measure, niche, payment term, questioning, retailer, sale, selling, sales statistics, service, survey,etc.

What is marketing?

What is the main idea of market research?

What is the difference between primary and secondary research?

Explain the four Ps and AIDA formula.

International marketing