doc. Ing. Martin Klepek, Ph.D. - lecture, seminar, exam, final evaluation
Ing. Sarath Thulaseedharan Mallika, MBA - lecture, seminar
LECTURERS
ORGANIZATIONAL AFFAIRS REQUIREMENTS OF THE SUBJECT, FINAL MARKING
Subject evaluation: Midterm test maximum 40 pts.; Book summary and debate maximum 10 pts.; Exam maximum 60 pts.
Marking:
· A: 110 - 95
· B: 94 - 85
· C: 84 - 75
· D: 74 - 65
· E: 64 - 55
· F: 54 – 0
Structure of the subject:*
1.
The substance, concept and
functions of marketing
2.
Marketing strategy and
planning
3.
Marketing environment
4.
Marketing research
5.
B2C marketing versus B2B
marketing
6.
STP process
7.
Product - marketing mix
8.
Price - marketing mix
9.
Place - marketing mix
10.
Marketing communication -
marketing mix
11.
Marketing applications,
case studies
12.
New trends in marketing,
final revision, testing
*
The continuity of lectures can be adjusted during the semester.
Kapitola obsahuje:
2
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Kapitola obsahuje:
9
PDF
Anotace
These instructions are available for all students participating in hybrid mode. The information about hybrid lectures is provided at the beginning of each semester.Kapitola obsahuje:
1
Studijní text
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