UBKKDBK051 Multimedia and internet

Faculty of Philosophy and Science in Opava
Summer 2024
Extent and Intensity
0/0/0. 2 credit(s). Type of Completion: z (credit).
Mgr. Bc. Michal Novotný (seminar tutor)
Guaranteed by
Mgr. Bc. Michal Novotný
Institute of The Czech Language and Library Science - Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the lecture is to acquaint the audience with the multimedia trend of modern internet journalism. Introduce and use a wide range of tools to support photo, audio and video outputs and their connection with classic text. Point out current marketing tools used to support and promote one's own creations and products.
  • 1. Social networks - meaning, use, rankings, trends (with an emphasis on the LinkedIn professional network) 2. Work on the Internet - useful applications (e.g. online photo editing, typesetting, project management, online presentations, mind maps, cloud storage 3. Work with multimedia - photo licenses, photo and sound banks, metadata, file conversion 4. Basics of PPC advertising - examples, acquisition and remarketing, search and content network, measurement and basic metrics
    required literature
  • BEDNÁŘ, V. Marketing na sociálních sítích: Prosaďte se na Facebooku a Twitteru. Brno, 2011. ISBN 978-80-251-3320-0.
  • BEDNÁŘ, Vojtěch. . Internetová publicistika. Praha, 2011.
    recommended literature
  • Novotný, Michal. Stahujte fotky bez starostí. 2019 (studijní e-book).
  • JANOUCH, V. Internetový marketing. Praha: Computer Press, 2010. ISBN 9788025127957. i
  • OSVALDOVÁ, B., HALADA, J. Praktická encyklopedie žurnalistiky a marketingové komunikace. 3., rozš. vyd. Praha: Libri, 2007. ISBN 978-807-2772-667.
  • Novotný, Michal. 7+1 online tip (nejen) pro marketéry. 2019 (studijní e-book).
  • Novotný, Michal. Jak číst správně kampaně. 2019 (studijní e-book).
    not specified
  • Novotný, Michal. Základy pro LinkedIn. 2019 (studijní e-book).
  • Markomu.cz: Online svět, top trendy a recenze [online]. 2019 [cit. 2019-08-23]. Dostupné z: https://www.markomu.cz
Assessment methods (in Czech)
Seminární projekt Ústní pohovor Docházka
Language of instruction
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: 8s/sem.
The course is also listed under the following terms Summer 2023.
  • Enrolment Statistics (Summer 2024, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2024/UBKKDBK051