ULGATLA057 Presentation at trade fairs

Faculty of Philosophy and Science in Opava
Summer 2017
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Dagmar Zorková, Ph.D. (lecturer)
Ing. Dagmar Zorková, Ph.D. (seminar tutor)
Guaranteed by
Ing. Pavlína Sonnková
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to get the students acquainted with the basic terms and procedures when developing marketing mix aimed at trade fairs and exhibitions. Emphasis is put on unified visual style and identification of the company by customers. The students will get the knowledge of the exhibition management issues, situation in the Czech Republic and possibilities of presentation abroad. They will learn to prepare and organize participation of a company at tourism exhibitions.
Syllabus
  • 1. Concept of company presentation, unified visual style, design manual
    2. Communication mix development using new trends
    3. Trade fairs and exhibitions as a part of communication mix - history, terminology, structuring
    4. Subjects acting in exhibition industry in the Czech Republic, tourism exhibitions
    5. Additional programme at trade fairs and exhibitions
    6. Preparation and organisation of participation at tourism exhibitions
Literature
    recommended literature
  • Odborné časopisy. C.O.T., Travel Gazette, Travel Profi. info
  • ADAIR, J. Effective Communication: The Most Important Management Skill of All. 2009. info
  • VYSEKALOVÁ, J., MIKEŠ, J. Image a firemní identita. Praha, 2009. ISBN 978-247-2790-5. info
  • PAVLŮ, D. Veletrhy a výstavy: kultura, komunikace, multimédia, marketing. Praha, 2009. info
  • VEBER, I., SRBOVÁ, J. Podnikání malé a střední firmy. Praha, 2008. info
  • ORIEŠKA, J. Kongresový cestovní ruch. Praha: Idea servis, 2004. ISBN 80-85970-45-7. info
  • VYSEKALOVÁ, J., HRUBALOVÁ, M., GIRGAŠOVÁ, J. Veletrhy a výstavy. Efektivní prezentace pro úspěšný prodej. Praha: Grada, 2004. ISBN 80-247-0894-9. info
  • GALGANĚVIČ, I., BURDA,K., VÝTISK, T.,TYLEČEK D. Jak být úspěšný na veletrhu. Ostrava, 1999. info
  • PORTER, M,.E. Konkurenční výhoda. Praha, 1993. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
- written test in the extent of the given literature and the content of lectures and seminars - success rate 60 %
- written essay - topic assigned by the lecturer
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024.
  • Enrolment Statistics (Summer 2017, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2017/ULGATLA057