UBKKA209 Library management 2

Faculty of Philosophy and Science in Opava
Summer 2020
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Libuše Foberová, Ph.D. (lecturer)
Guaranteed by
PhDr. Libuše Foberová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Timetable
Thu 16:25–18:00 M7
Prerequisites (in Czech)
Požadavky na studenta v průběhu semestru a kritéria hodnocení: výuka předpokládá průběžnou přípravu studenta. Kvalita výuky je systematicky prověřována formou testů, prezentací zadaných referátů aj. Zkouška je písemná a je zaměřena na prověření získaných teoretických znalostí.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The Subject follows the Library management 1 and acquaints students with the basic marketing terminology, its role in the state sphere, with theoretical aspects of marketing analysis, planning, implementation and control. Lectures will focus to the marketing conception of services and their value / price , to the conception of marketing mixtures, creating of logistic and distribution service channels. Necessary aspects are also research of consumer behaviour, market and market segments, principles of building strong features/strategies and introducing new, namely electronic and information, services. Lectures provide analysis of service cycles and service positions on the clients´ and competition market, methods of loyal behaviour of service consumers incuding the newest conceptions of strategic, tactical, administration and transformation marketing. Attempted strategic marketing - creating of marketing plans etc.
Syllabus
  • Personal management
    Organizations and corporations
    Library productivity
    Human sources
    Employees education
    Human relationship
    Marketing in libraries
Literature
    required literature
  • FOBEROVÁ, Libuše. Dokonalé služby v hudebních knihovnách. Brno, 2011. URL info
  • FOBEROVÁ, Libuše. Manažerské techniky. Opava, 2011. info
  • FOBEROVÁ, Libuše. Zkušenosti s managementem hudebních knihoven v českých knihovnách. Žilina, 2010. ISBN 978-80-89303-32-8. info
  • FOBEROVÁ, Libuše. Management v knihovnách. Brno, 2009. info
  • FOBEROVÁ, Libuše. Specifika managementu knihoven. Havlíčkův Brod, 2008. URL info
  • ARMSTRONG, M. Řízení lidských zdrojů. Praha: Grada Publishing, 2002. ISBN 80-247-0469-2. info
  • Borchardt, P. a kol. Marketing pro veřejné knihovny. Praha, 1994. info
  • STÝBLO, J. Personální management. Praha: Grada, 1993. ISBN 80-85424-92-4. info
    recommended literature
  • FOBEROVÁ, Libuše. Řízení knihoven 2. Opava, 2011. info
  • FOBEROVÁ, Libuše. Trend ve službách: management kvality. 2010. URL info
  • ARMSTRONG, M. Personnel Management Practise. London: Kogan Page, 1993. ISBN 0-7494-1226-1. info
Teaching methods
Lecturing
Internship
Students' self-study
Assessment methods
Grade
Test
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Teacher's information
Understanding and active making up the subject matter, ability of reasoning and application of enlisted knowledge. Study texts, submitting tasks by means of mutual students´ e-mail address and mailing resulted works to lecturer by means of e-mail, communication with lecturer via e-mail, consultation hours, personal consultations with lecturer.
ActivityDifficulty [h]
Domácí příprava na výuku10
Konzultace2
Zkouška1
Summary13
The course is also listed under the following terms Summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2021, Summer 2022, Summer 2023.
  • Enrolment Statistics (Summer 2020, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2020/UBKKA209