UBKINSNP33 Redesign and optimization of web pages

Faculty of Philosophy and Science in Opava
Summer 2021
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Kamil Matula, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Timetable of Seminar Groups
UBKINSNP33/A: Tue 12:15–13:50 B3b, K. Matula
Prerequisites
Web Technology I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Websites have different qualities. To meet all the needs of stakeholders, it is necessary to understand the basic needs of users and website owners, design a suitable information architecture, pay attention to information retrieval and the right content strategy, continuously measure results and make ongoing or radical changes in design and content. The aim of the course is to introduce concepts that are important in the redesign of the website, with a practical overlap.
Learning outcomes
The student will be completed after completing the course:
- analyze the current situation regarding the
website - on the basis of the analysis, propose improvements to the information architecture
Syllabus
  • 1. Introduction to redesign, phases of redesign, strategies, methodology
  • 2. Basic principles of information architecture
  • 3. Basic features of successful websites
  • 4. Content strategy and analysis
  • 5. Search Engine Optimization
  • 6. Web analytics tools
  • 7. Tools usable in redesigning websites
  • 8. Redesign of mobile websites
  • 9. Optimization: speed of loading web pages
Literature
    required literature
  • ŘEZÁČ, Jan. Web ostrý jako břitva: návrh fungujícího webu pro webdesignery a zadavatele projektů. Jihlava, 2014. ISBN 978-80-87923-01-6. info
  • KAUSHIK, Avinash. Webová analytika 2.0: kompletní průvodce analýzami návštěvnosti. Brno, 2011. ISBN 978-802-5129-647. info
  • KRUG, Steve. Nenuťte uživatele přemýšlet!: praktický průvodce testováním a opravou chyb použitelnosti webu. Brno, 2010. ISBN 978-802-5129-234. info
  • KUBÍČEK, Michal and Jan LINHART. 333 tipů a triků pro SEO: sbírka nejlepších technik optimalizace webů pro vyhledávače. Vyd. 1. Brno: Computer Press, 2010, 262 pp. ISBN 978-80-251-2468-0. info
    recommended literature
  • ROSENFELD, Louis, Peter MORVILLE and Jorge ARANGO. Information architecture: for the web and beyond. Fourth edition. Sebastopol, CA: O’Reilly Media, 2015, 461 pp. ISBN 978-1-4919-1168-6. info
  • SHARKIE, Craig and Andrew FISHER. Responzivní webdesign: okamžitě. 1. vydání. Brno: Computer Press, 2015, 144 pp. ISBN 978-80-251-4384-1. info
  • NIEDERST ROBBINS, Jennifer. Learning Web design: a beginner’s guide to HTML. CSS. JavaScript, and web graphics. Fourth edition. Beijing: O’Reilly, 2012, 602 pp. ISBN 978-1-4493-1927-4. info
Teaching methods
interactive seminars with discussion
Assessment methods
Elaboration of an individual semester work on a chosen topic. Active participation in seminars. Study of literature. Oral defense of semester work.
Language of instruction
Czech
Teacher's information
https://elearning.slu.cz/course/view.php?id=673
The course is also listed under the following terms Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2021/UBKINSNP33