UFMMTBP034 Modern publication methods

Faculty of Philosophy and Science in Opava
Summer 2021
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Bc. Leoš Kyša (seminar tutor)
Guaranteed by
Bc. Leoš Kyša
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Prerequisites (in Czech)
TYP_STUDIA(B)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The Internet is becoming increasingly cluttered with irrelevant content, and it is becoming increasingly difficult to reach its messages and content to its users. The course therefore focuses on the creation of practical skills, thanks to which students will be able to get their texts, videos, photographs and other multimedia content into the widest possible awareness.
Learning outcomes
After completing the course, the student will be able to:
- work in an online environment with the presentation of your AV work;
- understand the essence of online publishing and its presentation to the general public and target groups;
Syllabus
  • • Search Engine Optimization (SEO) and Online Reputation Management, • work with Internet marketing, • social network management and marketing for social networks, • possibilities and limits of artificial intelligence and augmented reality, • creation and evaluation of viral videos.
Literature
  • KUBÍČEK, Michal and Jan LINHART. 333 tipů a triků pro SEO: sbírka nejlepších technik optimalizace webů pro vyhledávače. Vyd. 1. Brno: Computer Press, 2010, 262 pp. ISBN 978-80-251-2468-0. info
  • KUBÍČEK, Michal. Velký průvodce SEO: jak dosáhnout nejlepších pozic ve vyhledávačích. Brno, 2008. ISBN 978-80-251-2195-5. info
Teaching methods
seminars, lectures, discussions, presentations
Assessment methods
final project
Language of instruction
Czech
The course is also listed under the following terms Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2021/UFMMTBP034