UCJNOPBP28 Creation of business texts

Faculty of Philosophy and Science in Opava
Summer 2024
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Mathias Becker, M.A. (seminar tutor)
Mgr. Miroslav Urbanec, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Miroslav Urbanec, Ph.D.
Institute of Foreign Languages – Faculty of Philosophy and Science in Opava
Timetable of Seminar Groups
UCJNOPBP28/A: Tue 13:55–15:30 M15-LUCJ, M. Becker
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the most important company texts with the help of examples from company practice. Attention is paid to both external and internal corporate communication. However, the focus is on business correspondence and advertising and promotional texts (external corporate communications). In the exercises, students will get acquainted with the structure of the mentioned texts, which they will then learn to create themselves in the form of practical tasks. In doing so, they will acquire the appropriate vocabulary and grammar. Differences between formal and informal communication will also be taken into account.
Learning outcomes
The student is able to identify and summarize important features of the most important company texts. The student is able to create these texts.
Syllabus
  • 1. Professional script: Introduction 2. The formal construction of business letters, design according to DIN standards 3. Forms and informal e-mails 4. Business correspondence I 5. Business correspondence II 6. Business correspondence III 7. Texts of external business communication (press releases, advertising and marketing texts, brochures, texts in social networks) 8. Texts of internal business communication I 9. Texts of internal business communication II 10. Application methods (motivational writing and life cycle) 11. Other texts in operations (certificates, work products, reports, etc.) 12. Formulation aids and text boxes for letters and e-mails I (translations) 13. Summary
Literature
    required literature
  • Dudenredation: Briefe gut und richtig schreiben. Geschäfts- und Privatkorrespondenz verständlich und korrekt formulieren. 2., akt. u. überarb. Auflage. Mannheim u. Zürich: Dudenverlag, 2013.
  • Dudenredaktion: Duden Ratgeber – Geschäftskorrespondenz. Professionelle Briefe und E-Mails schreiben. 2., akt. u. überarb. Auflage. Berlin: Dudenverlag, 2014.
    recommended literature
  • Baumert, A.: Professionell texten. Grundlagen, Tipps und Techniken, 4., vollständig überarb. Auflage. München: dtv, 2017.
Teaching methods
seminar
Assessment methods
portfolio with completed tasks, attendance (75%)
Language of instruction
Czech
The course is also listed under the following terms Summer 2021, Summer 2022, Summer 2023, Summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2024/UCJNOPBP28