UCJAAME1 English in the Media

Faculty of Philosophy and Science in Opava
Winter 2011
Extent and Intensity
0/0. 3 credit(s). Type of Completion: zk (examination).
Guaranteed by
Mgr. Lucie Kučerová, Ph.D.
Institute of Foreign Languages – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem tohoto předmětu je seznámit posluchače se specifiky užívání jazyka v masmédiích. Přednáška je zaměřena na teoretické uvedení do této problematiky prostřednictvím témat z okruhu (kritické) analýzy diskurzu. Na seminářích je pak většina času věnována konkrétním analýzám a interpretacím užívání jazyka v masmédiích z multirovinového pohledu na jazyk, tj. od fonetické roviny až po rovinu pragmatickou. Podkladem pro tyto analýzy jsou zejména texty žurnalistické a texty spadající pod jazyk reklamy. Sylabus přednášky: 1. Media and language: Approaches to media discourse 2. The properties, the economics and the politics of mass media communication 3. Critical analysis of media discourse 4. Texts, social events and social practices 5. Intertextuality and assumptions 6. Genres and generic structures 7. Meaning relations between sentences and clauses 8. Clauses: types of exchange, speech functions and grammatical mood 9. Discourses 10. Representations of social events 11. Styles 12. Modality and evaluation Sylabus semináře: 1. The language of news headlines 2. News audience(s) 3. Representation of groups through lexis 4. Representation of groups through syntax 5. Discourse strategies in news communication 6. Advertisements and their attention seeking devices 7. The relations between advertisement texts, their writers and readers 8. Features of spoken language in advertisements 9. Intertextuality in advertisements 10. Advertisements and cultural variations 11. Smaller-scale language features and strategies 12. The "reading" of images in advertisement texts Literatura: Fairclough, N.: Analysing Discourse, London: Routledge, 2003. Fairclough, N.: Media Discourse, London: Edward Arnold, 1995. Goddard, A.: The Language of Advertising, London: Routledge, 1998. Reah, D.: The Language of Newspapers, London: Routledge, 1998.
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2007, Winter 2008, Winter 2009, Winter 2010.
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