FPF:UBKDX042 Mass communication - Course Information

UBKDX042 Mass communication

Extent and Intensity

0/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

doc. PhDr. Eva Höflerová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava

Prerequisites (in Czech)

Dobrá orientace v médiích, jež jsou nositeli masové komunikace.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Czech Literature (programme FPF, B7310 Filo)

Course objectives

Students will be familiarized with the structure and influence of mass media in modern world.

Syllabus

• Media and its typology
  Media formats
  Structure of medias
  Impact of mass communication
  Internet as a means of mass communication

Literature

required literature
• MCQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2002. info
• OSVALDOVÁ, B. a spol. Encyklopedie praktické žurnalistiky. Praha, Libri, 1999. info

recommended literature
• Massmedia.cz : Mediální rozcestník [online]. 2010. URL info
• POSPÍŠIL, J., ZÁVODNÁ, L. Z. Mediální výchova. Praha: Computer media, 2009. info
• McLUHAN, M. Jak rozumět médiím. Praha, 1991. info

Teaching methods

Interactive lecture
Lecture supplemented with a discussion
One-to-One tutorial
Internship

Assessment methods

Credit

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Cvičení 4 HOD/SEM, Seminář 1 HOD/TYD.

Teacher's information

Active participation in the seminar (two absences are permitted), final written test

• Enrolment Statistics (Winter 2013, recent)
  
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