FPF:UIKS282 Innovation Seminar III - Course Information
UIKS282 Innovation Seminar III
Faculty of Philosophy and Science in OpavaWinter 2015
- Extent and Intensity
- 0/2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Světlana Hrabinová (seminar tutor)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Mgr. Anna Novotná, Ph.D. (seminar tutor)
Štěpánka Tůmová (seminar tutor) - Guaranteed by
- Mgr. Kamil Matula, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Information and Library Studies (programme FPF, N7201 InSK)
- Course objectives
- The course deals with project administration in the library environment. During the course students work on the project and output will be reported in the final project report. The course is designed for master students of Library and Information Studies in the first year of the master's program. Selection of candidates is based on motivation letter. The basic requirement is an active participation on the project.
- Syllabus (in Czech)
- 1. Základy marketingové činnosti
2. Marketing projektů
3. Reklama a jiná propagace projektů v knihovnách
4. Realizace projektu
5. Evaluace projektu
- 1. Základy marketingové činnosti
- Literature
- recommended literature
- Trommsdorff, V., Steinhoff, F. Marketing inovací. raha: C.H. Beck, 2009. ISBN 978-80-7400-092-8. info
- Teaching methods
- Interactive lecture
Lecture supplemented with a discussion
Laboratory work - Assessment methods
- Credit
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
- Teacher's information
- Before start of the semester write a motivation letter.
Results of the assignments should be transformed into final report.
- Enrolment Statistics (Winter 2015, recent)
- Permalink: https://is.slu.cz/course/fpf/winter2015/UIKS282