UBKTN039 Psychology of advertisement

Faculty of Philosophy and Science in Opava
Winter 2018
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Ivana Polakevičová, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (lecturer)
Mgr. Ivana Polakevičová, Ph.D. (seminar tutor)
Mgr. Marek Ševčík, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Ivana Polakevičová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Psychological aspects of advertisements, their influence on customers and use of psychology in advertisement marketing.
Syllabus
  • Psychology of advertising
    Case studies
    Target audience
    Audio-visual layout of an advertising
Literature
    recommended literature
  • MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
  • VYSEKALOVÁ, J., KOMÁRKOVÁ, R. Psychologie reklamy (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-2196-5. info
  • VYSEKALOVÁ, J., MIKEŠ, J. Reklama - jak dělat reklamu. Praha: Grada Publishing, 2007. ISBN 978-80-247-2001-2. info
  • KOUDELKA, J. Pestrý svět referenčních skupín v reklamě. Marketing a komunikace, 2005. info
  • HRADISKÁ, E., LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
  • KOLLÁRIK, T., SOLLÁROVÁ, E. Metódy sociálnopsychologickej praxe. Bratislava: Ikar, 2004. info
  • KERN, H., METH, CH., NOLZ, H., PETER, M., WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
  • DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
  • PROCHASKA, J. O., NORCROSS, J. C. Psychoterapeutické systémy - průřez teoriemi. Praha: Grada, 1999. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Active participation in the seminar (two absences are permitted), essay
The course is also listed under the following terms Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2019.
  • Enrolment Statistics (Winter 2018, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2018/UBKTN039