FPF:UBKTN039 Psychology of advertisement

UBKTN039 Psychology of advertisement

Faculty of Philosophy and Science in Opava
Winter 2016

Extent and Intensity

1/1/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

Psychological aspects of advertisements, their influence on customers and use of psychology in advertisement marketing.

Syllabus

Psychology of advertising
Case studies
Target audience
Audio-visual layout of an advertising

Literature

recommended literature

MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
VYSEKALOVÁ, J., KOMÁRKOVÁ, R. Psychologie reklamy (vybrané kapitoly). Praha: Grada Publishing, 2007. ISBN 978-80-247-2196-5. info
VYSEKALOVÁ, J., MIKEŠ, J. Reklama - jak dělat reklamu. Praha: Grada Publishing, 2007. ISBN 978-80-247-2001-2. info
KOUDELKA, J. Pestrý svět referenčních skupín v reklamě. Marketing a komunikace, 2005. info
HRADISKÁ, E., LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
KOLLÁRIK, T., SOLLÁROVÁ, E. Metódy sociálnopsychologickej praxe. Bratislava: Ikar, 2004. info
KERN, H., METH, CH., NOLZ, H., PETER, M., WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
PROCHASKA, J. O., NORCROSS, J. C. Psychoterapeutické systémy - průřez teoriemi. Praha: Grada, 1999. info

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Active participation in the seminar (two absences are permitted), essay