ULGATLA051 Tourism management

Faculty of Philosophy and Science in Opava
Winter 2018
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Michal Blaško, Ph.D. (lecturer)
Ing. Pavlína Sonnková (lecturer)
Ing. Jana Stuchlíková (lecturer)
doc. RNDr. Jiří Vaníček, CSc. (lecturer)
Guaranteed by
doc. RNDr. Jiří Vaníček, CSc.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to inform the students of the organisation and management of tourism in the Czech Republic on all the levels. The students will get acquainted in detail with the most important organisations in the area of tourism, especially with the activities of Czech Tourism and professional associations. They will also get an overview of the concept of state policy considering tourism in the Czech Republic. They will be informed of individual strategic documents considering tourism on the level of state, region as well as particular municipalities. They will learn to work with statistical data and to employ them for further development of tourism. Attention will also be paid to tourism authorities and organisations in the world.
Syllabus
  • 1. Tourism management in the Czech Republic
    2. Czech Tourism
    3. Tourism associations
    4. Concept of state policy considering tourism in the Czech Republic
    5. State programme of tourism support
    6. National development plan
    7. Programme of regional and municipal development
    8. Regional development agencies and information centres
    9. Tourism statistics
    10. Tourism authorities and organisations in the world
Literature
    recommended literature
  • Odborné časopisy. C.O.T., Všudybyl, Travel Trade Gazette, Travel digest. info
  • Koncepce státní politiky CR v ČR. info
  • Národní rozvojový plán - sektorový operační program (cestovní ruch a lázeňství). info
  • Ročenka cestovního ruchu, ubytování a pohostinství 2005. info
  • HESKOVÁ M. A KOL. Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2006. ISBN 80-7168-948-3. info
  • ATTL, P. - NEJDL, K. Turismus I. Praha: VŠH, 2004. ISBN 80-86578-37-2. info
  • ČERTÍK, M. A KOL. Cestovní ruch - vývoj, organizace a řízení. Praha: OFF s.r.o., 2001. ISBN 80-238-6275-8. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
- written essay - topic assigned by the lecture
- written test the extent of the given literature and the content of lectures and seminars
The course is also listed under the following terms Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2018, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2018/ULGATLA051