FPF:UBKKDBK040 Psychology of Advertising - Course Information
UBKKDBK040 Psychology of Advertising
Faculty of Philosophy and Science in OpavaWinter 2023
- Extent and Intensity
- 0/0/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Monika Horsáková, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (seminar tutor) - Guaranteed by
- Mgr. Marek Ševčík, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava - Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Cultural Dramaturgy in the theatre practice (programme FPF, KDDP)
- Course objectives
- Psychological aspects of advertisements and their targets on TV audience.
- Syllabus
- Psychology of advertisement
Case studies
Advertisement analysis
- Psychology of advertisement
- Literature
- recommended literature
- MONZEL, M. 99 tipů pro úspěšnější reklamu. Praha: Grada, 2009. info
- VYSEKALOVÁ, J. ? KOMÁRKOVÁ, R. Psychologie reklamy. Praha: Grada, 2007. info
- VYSEKALOVÁ, J. ? MIKEŠ, J. Reklama: Jak dělat reklamu. Praha: Grada, 2007. info
- HRADISKÁ, E. - LETOVANCOVÁ, E. Psychológia marketingovej komunikácie. Bratislava: Univerzita Komenského v Bratislave, 2005. info
- KERN, H. ? METH, CH. ? NOLZ, H. - PETER, M. ? WINTERSPERGER, R. Přehled psychologie. Praha: Portal, 2004. info
- DOLINSKI, D. Psychologiczne mechanizmy reklamy. Gdańsk: Gdańskie Wydawnictwo Pedagogiczne, 2003. info
- PROCHASKA, J. O. - NORCROSS, J. C. Psychoterapeutické systémy ? pruřez teoriemi. Praha: Grada, 1999. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
Information on the extent and intensity of the course: 4p+4s/sem. - Teacher's information
- Active participation in the seminar (two absences are permitted), essay containing the analysis of an advertisement
- Enrolment Statistics (recent)
- Permalink: https://is.slu.cz/course/fpf/winter2023/UBKKDBK040