INMBPSCR Information Systems in Tourism

School of Business Administration in Karvina
Winter 2023
Extent and Intensity
1/2/0. 6 credit(s). Type of Completion: zk (examination).
Ing. Radim Dolák, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics - School of Business Administration in Karvina
Contact Person: Ing. Jan Górecki, Ph.D.
Thu 9:45–10:30 B308
  • Timetable of Seminar Groups:
INMBPSCR/01: Thu 10:35–12:10 B308, R. Dolák
Prerequisites (in Czech)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 25/25, only registered: 2/25
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the use of IT/ICT in tourism and tourism with a particular focus on booking and demand systems, systems for supporting the management and operation of accommodation and catering facilities and geographic information systems. Attention will also be paid to current development trends in the use of IS/ICT in tourism and tourism.
  • 1. Basic concepts from  system theory and information theory
    Data. Information. System. Information system (IS). System elements. Bindings. General and contextual characteristics. Tools and methods of creating, distributing and presenting information. Preparation of information and promotional materials. Information retrieval. Information centres. Internet.
    2. Customer environment and customer-oriented systems
    Types of systems in  gastronomy, hotel and tourism. Customer needs and requirements. Classification and characteristics of objects and services in  gastronomy, hotel and tourism.
    3. IS architectures and specifics in companies focused on tourism and tourism
    IS architecture. Objects and data and information flows. IS applications in  gastronomy, hotel and tourism - information centres, hotels, catering facilities, travel agencies, airlines, transport companies.
    4. Booking and inquiry systems
    Areas of booking and inquiry systems. Booking and demand systems technologies. Characteristics of selected systems - Amadeus, Galileo, Mevris, Wordspan, etc.
    5. Systems for supporting the management and operation of accommodation and catering facilities
    Definition of quality and its importance in gastronomy and catering. Definition of factors influencing the level of services provided. International systems/service quality standards in tourism. Analysis of the current state of service quality in the Czech Republic. Possibilities of introducing a quality system in the Czech Republic. Software support. Modules of systems. EET.
    6. Geographic information systems (GIS)
    Geoobjects. Geodata. Maps. Route planning. Mobile communication devices. GPS (Global Positioning System) navigation. Online GIS. GIS applications in tourism. Geocaching.
    7. Projects for information support of activities in tourism and tourism companies
    Implementation of the initial analysis. Architecture design. Implementation. Evaluation. Increase in service value.
    8. Development trends in IS/ICT usage in tourism and tourism
    E-tourism. Virtual tourism. Tourist information portals. Mobile applications. Online traffic situation, weather forecast, webcams. Social networks. Mutual experience sharing. Rapidly developing services use IS/ICT in the areas of accommodation (Airbnb, CouchSurfing) and transport (Uber, Liftago, Taxify).
    9. Project tutorial in IT/ICT usage in tourism and tourism
    An international project of a fictional training hotel. Examples of website creation for tourism and tourism purposes. Examples of hotel reservation systems. Statistical data from tourism and tourism. Mobile application for tourism promotion. Creation of promotional materials in tourism and tourism.
    required literature
  • DOLÁK, R. a P. SUCHÁNEK, 2023. Informační systémy v cestovním ruchu: distanční studijní text. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné. ISBN 978-80-7510-294-2.
    recommended literature
  • KŘÍŽEK, F. a J. NEUFUS, 2014. Moderní hotelový management. Praha: Grada Publishing. ISBN 978-80-247-4835-1.
  • BENCKENDORFF, P. J., P. J. SHELDON and D. R. FESENMAIER, 2014. Tourism Information Technology (CABI Tourism Texts). Wallingford: CABI. ISBN 978-1780641850.
  • GAJDOŠÍK, T., Z. GAJDOŠÍKOVÁ a R. MARČEKOVÁ, 2017. Informačné technológie v cestovnom ruchu. Bratislava: Wolters Kluwer. ISBN: 978-80-8168-587-3.
  • MATSUO, T., K. HASHIMOTO and H. IWAMOTO, 2015. Tourism Informatics: Towards Novel Knowledge Based Approaches (Intelligent Systems Reference Library). Springer-Verlag Berlin Heidelberg, Vol. 90. ISBN 978-3-662-47226-2.
  • ZELENKA, J., PÁSKOVÁ, M. a M. HUSÁKOVÁ, 2015. Aplikace umělé inteligence, kognitivní vědy a informačních a komunikačních technologií v udržitelném cestovním ruchu. Hradec Králové: Gaudeamus. ISBN 978-80-7435-536-3.
Teaching methods
lectures, class discussion, group projects
Assessment methods
Requirements for the student: minimum 50 % attendance at seminars, preparation and presentation of seminar work, involvement in project teaching. Evaluation methods: preparation of seminar work (30 % evaluation), involvement in project teaching (30 % evaluation), written examination (40 % evaluation).
Language of instruction
Further Comments
Study Materials
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022.
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