PEMBKEKO Economics of Trade

School of Business Administration in Karvina
Winter 2022
Extent and Intensity
12/0/0. 5 credit(s). Type of Completion: zk (examination).
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Ing. Radka Bauerová, Ph.D. (assistant)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management - School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Fri 30. 9. 8:05–9:40 VS, Fri 4. 11. 8:05–9:40 VS, Fri 2. 12. 8:05–9:40 VS
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 64 student(s).
Current registration and enrolment status: enrolled: 45/64, only registered: 1/64
fields of study / plans the course is directly associated with
there are 7 fields of study the course is directly associated with, display
Course objectives
The course introduces the role and functions of the trade and its relationship to the national economy in market economy. It includes a list of retail selling units, their life cycle and the differences between retail and wholesale. Students learn the issues of the functioning of commercial operating unit, its surroundings and the development of retail networks in territorial terms and systemic approach to business technology. Theory and practice of retail sales is amplified and focused on its management with emphasis on technique and sales psychology, including control activities.
Learning outcomes
  • 1. The importance of trade and its position in the national economy
    2. Short development of Czechoslovak trade
    3. Technology solution of trade operations
    4. Management systems of retail, wholesale and logistics
    5. Theory and practice of retail sales - shop establishment
    6. Storage in wholesale warehouses
    7. Settlement as a base of territorial organization of business
    8. Retail network and the principles of its arrangement and organization
    9. Introduction to retail management
    10. Psychology and selling techniques
    11. Protection of consumers' interests
    required literature
  • STARZYCZNÁ, H. Ekonomika obchodu. Karviná, SU OPF, 2013. ISBN 978-80-7248- 846-. info
  • CIMLER, P. a KOL. Retail Management (vybrané kapitoly). Praha: Management Press, 2007. ISBN 978-80-7261-167-6. info
  • STARZYCZNÁ, H. Ekonomika obchodu. Karviná: SU OPF, 2005. ISBN 80-7248-296-3. info
    recommended literature
  • HOROVÁ, O. Ochrana spotřebitele po vstupu do Evropské unie. Praha: Oeconomica, 2006. ISBN 978-80-245-1106-1. info
  • STARZYCZNÁ, H. Vývoj životního cyklu maloobchodních jednotek v českých zemích. Karviná: SU OPF, 2006. info
  • BETANCOURT, R. R. The Economics of Retailing and Distribution. Cheltenham: Edward ELGAR, 2004. ISBN 1-84542-764-5. info
  • PRAŽSKÁ, L., JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002. ISBN 80-85943-48-4. info
  • STARZYCZNÁ, H., STEINER, J. Maloobchod v českých zemích v proměnách let 1918-2000. Karviná: SU OPF, 2000. ISBN 80-7248-084-7. info
  • BURSTINER, I. Základy maloobchodního podnikání. Praha: Victoria Publishing, 1992. ISBN 80-85605-55-4. info
Teaching methods
One-to-One tutorial
Skills demonstration
Students' self-study
Assessment methods
Written exam
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM.
Teacher's information
Preparation of retail unit project, final witten exam
ActivityDifficulty [h]
Ostatní studijní zátěž93
The course is also listed under the following terms Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Winter 2021, Summer 2022.
  • Enrolment Statistics (recent)
  • Permalink: