OPF:PEMNACSR Corp. Social Responsibility - Informace o předmětu

PEMNACSR Corporate Social Responsibility

Rozsah

2/0/0. 5 kr. Ukončení: zk.

Vyučující

Ing. Pavel Adámek, Ph.D. (přednášející)

Garance

Ing. Pavel Adámek, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Šárka Zapletalová, Ph.D.

Rozvrh

Út 10:35–12:10 A111

Předpoklady

FAKULTA(OPF) && TYP_STUDIA(N) && FORMA(P)

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 40 stud.
Momentální stav registrace a zápisu: zapsáno: 0/40, pouze zareg.: 0/40

Mateřské obory/plány

• Business Economics and Management (program OPF, N_EKOMAN, směr Business)
• Business Economics and Management (program OPF, N_EKOMAN, směr Marketing and Trade)

Cíle předmětu

The aim of this course is to provide students' knowledge in a comprehensive way to explore the systematic approach of CSR in relation to their stakeholders (shareholders) and the possibility of application in appropriate international standards or initiatives for CSR implementation and CSR performance evaluation. The key areas of study will include examine the potential public responsibilities of corporations, explaining related responsible approaches and concepts, the issues driving CSR and provide an overview of the CSR development within the international standards and initiatives. Course objectives are focused on development an ability to demonstrate a solid understanding of CSR, sustainability, and their impact on global society.

Výstupy z učení

After studying this course you should be able to:
- describe and critically evaluate the concept of corporate responsibility and future trends about the role of the corporation in society;
- describe the key drivers of social impact and social-impact measurement;
- analyse and understand a corporation’s social impact in the social, workplace, market, environment and political spheres apply corporate responsibility and accountability theories and frameworks to critically evaluate corporate-responsibility performance;
- evaluate and apply ethical, environmental and accountability issues and frameworks in business.

Osnova

• 1. The Meaning and Origins of Corporate Social Responsibility
  Introducing characteristics, definitions of corporate social responsibility and alternative concepts or approaches is involved in historical perspective with impact on a framework for understanding corporate responsibility, values motivation, limitations of CSR frameworks. Particular focus is divided into introduction of three eras of responsibility, theories of corporate responsibility, and meanings of sustainable development. The pillars of CSR (economic, social, and environmental) are thoroughly explained.
  2. International Approaches and Initiatives of Corporate Social Responsibility
  Introduction and characteristics of international standards, frameworks and initiatives is significant for implementing or managing CSR activities in both profit and nonprofit sector. There is a systematization and allocation of individual international frameworks in terms of their practical application. Emphasis is placed on applicability and usability of frameworks and standards from the perspective of CSR evaluation of performance.
  3. The Strategic Importance of CSR Implementation
  CSR as a balance between organizational means and ends is described and CSR as the strategic lens (vision, mission, strategy and tactics) is introduced with support of the business case for corporate social responsibility. There are presented motivating factors for implementing CSR approach and the benefits arising from CSR strategy.
  4. Stakeholder Management and Engagement
  The significance of stakeholders and stakeholder theory approach within identifying the different types of stakeholder and difficulties with the stakeholder construct is introduced. Stakeholder approach explore the role for stakeholders in defining and implementing voluntary codes of corporate responsibility practice, partnerships, alliance and standards.
  5. Communicating Corporate Social Responsibility
  This part provides an overview of key issues in communicating CSR including the use of online communities. With multiple stakeholders including NGO's, governments, the Social Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR as a complex is introduced. Attention is paid to CSR reporting as the key framework for CSR communication, there are examine the theories with help to explain the practice of CSR reporting and the feature of the voluntary nature of the reports and the issues that surround trace the emergence and development of CSR reporting.
  

Literatura

povinná literatura
• BLOWFIELD, M. and A. MURRAY. Corporate Responsibility. United Kingdom: Oxford University Press, 2014. ISBN 978-0-19-967832-7. info
• CHANDLER, D. and W. B. WERTHER. Strategic Corporate Social Responsibility. SAGE Publications, 2013. ISBN 978-1-4522-1779-6. info
• BHATTACHARYA, C. B., SEN, S. and D. KORSCHUN. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value. United Kingdom: Oxford University Press., 2011. ISBN 978-1-107-40152-5. info

doporučená literatura
• RASCHE, Andreas, Mette MORSING a Jeremy MOON. Corporate Social Responsibility: Strategy, Communication, Governance. Cambridge University Press, 2017. ISBN 978-1-107-53539-8. info
• HOLLANDER, J. The Age of Responsibility: CSR 2.0 and the New DNA of Business. United Kingdom: John Wiley & Sons, 2011. info
• MAY, S. K., CHENEY, G. and J. Roper. The Debate over Corporate Social Responsibility. United Kingdom: Oxford University Press, 2007. ISBN 978-0-19-517883-8. info

Výukové metody

One-to-One tutorial
Skills demonstration
Students' self-study

Metody hodnocení

Assessment: seminar paper (30% of assessment) and its defense (20% of assessment), final combined exam (50% of assessment). The minimum success limit is 60% of the total points.

Vyučovací jazyk

Angličtina

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