OPF:KOM516 Corporate Communication - Informace o předmětu
KOM516 Corporate Communication
Obchodně podnikatelská fakulta v Karvinéléto 2008
- Rozsah
- 0/2/0. 4 kr. Ukončení: zk.
- Vyučující
- PhDr. Janusz Karpeta, Ph.D. (cvičící)
- Garance
- PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné - Omezení zápisu do předmětu
- Předmět je nabízen i studentům mimo mateřské obory.
- Mateřské obory/plány
- předmět má 7 mateřských oborů, zobrazit
- Osnova
- Structure of the Course:
1. The basis and features of the corporate communication
The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
2. Communication corporate image
The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
3. Communication corporate network
Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
4. Communication channels and communication media
Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
5. Forms of corporate communications
Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
6. Corporate presentation
Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
7. Intercultural corporate communication
Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
8. Communication in the small and medium-sized enterprise
Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
9. Standardisation of corporate communication
Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
10. Communication audit
Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.
V rámci výuky kurzu a k jeho prezentaci jsou využívána elektronická média.
- Structure of the Course:
- Literatura
- povinná literatura
- MORREALE, S., BOVÉE, C. Excellent in Public Speaking. New York, 1998. ISBN 0-15-502182-6. info
- LEVEL, D., GALLE, W. Managerial Communications. Homewood: Irwin, 1998. ISBN 0-256-03730-2. info
- CZERNIAWSKA, F. Corporate Speak. The use of Language in Business. MacMillan London, 1997. ISBN 0-333-67477-4. info
- doporučená literatura
- DE VITO, J. A. Základy mezilidské komunikace. Praha: Grada, 2001. ISBN 80-7169-988-8. info
- HURST, B. Encyklopedie komunikačních technik. Praha: Grada, 1994. ISBN 80-85424-40-1. info
- STALLARD, J, SMITH, R., PRICE, S. Business Communication. Illinois, 1989. ISBN 0-256-03169-X. info
- Vyučovací jazyk
- Angličtina
- Informace učitele
- Během výuky budou zadány dva průběžné testy a seminární práce. Uvedené aktivity jsou bodově ohodnoceny. Absolvování kurzu je uzavřeno zkouškou. Výsledná známka je dána součtem získaných bodů ze všech aktivit a výsledku závěrečné zkoušky.
- Další komentáře
- Předmět je dovoleno ukončit i mimo zkouškové období.
- Statistika zápisu (nejnovější)
- Permalink: https://is.slu.cz/predmet/opf/leto2008/KOM516