OPF:KCJK516M Corporate Communication - Informace o předmětu

KCJK516M Corporate Communication

Rozsah

0/2/0. 5 kr. Ukončení: z.

Vyučující

PhDr. Janusz Karpeta, Ph.D. (cvičící)

Garance

PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné

Omezení zápisu do předmětu

Předmět je nabízen i studentům mimo mateřské obory.

Mateřské obory/plány

předmět má 9 mateřských oborů, zobrazit

Cíle předmětu

The aim of the course is to make university students familiar with the fundamental features of Corporate Communication, its goals and methods. The students are made familiar with the theoretical and practical problems of Corporate Communication and ways of solving them. The seminar section focuses on practising the specific skills of the oral and written corporate communication.

Osnova

• 1. The basis and features of the corporate communication
  2. Communication corporate image
  3. Communication corporate network
  4. Communication channels and communication media
  5. Forms of corporate communications
  6. Corporate presentation
  7. Intercultural corporate communication
  8. Communication in the small and medium-sized enterprise
  9. Standardisation of corporate communication
  10. Communication audit
  Structure of the Course:
  1. The basis and features of the corporate communication
  The differences between the corporate communication and the everyday communication, features of the corporate communication. Communication as a part of the soft quality firm. The optimisation of the corporate communication, communication training of the company employees.
  2. Communication corporate image
  The basis of the communication image and identity of a company. Elements of the communication company image (oral and written). A graphic company manual. The formation of the communication image of the company.
  3. Communication corporate network
  Relationship of organisational and communicative structures of a company. Types of communication networks in a company and their qualities. Non-official communication networking in a company.
  4. Communication channels and communication media
  Basic types of communication channels and media. Effectiveness of communication channels and media. Selection criteria for suitable media.
  5. Forms of corporate communications
  Basic types of oral and written communication in a company, their formation and evaluation. Direct and mediated communication. Internal and external company communication. Horizontal and vertical communication.
  6. Corporate presentation
  Presentation forms with respect to the creation of the communicative company image. Principles of a company presentation. Presentation training with applications of modern techniques.
  7. Intercultural corporate communication
  Communication in the period of globalisation. Communication in the monolingual and multilingual company. Ways of overcoming the communication barriers in the multilingual company. Communication structure in the multilingual company.
  8. Communication in the small and medium-sized enterprise
  Specific communication in the small and medium-sized enterprise. Communication problems in the small and medium-sized enterprise. Optimisation of communication in small and medium-sized enterprise.
  9. Standardisation of corporate communication
  Meaning of standardisation in corporate communication, advantages and disadvantages of standardisation. Practice of oral and written patterns of communication behaviour in a company.
  10. Communication audit
  Concept of communication corporate audit. Aims of communication audit in the company. Stages of communication audit. Techniques of communication audit. Result assessment of communication audit.
  
  V rámci výuky kurzu a k jeho prezentaci jsou využívána elektronická média.

Literatura

povinná literatura
• MORREALE, S., BOVÉE, C. Excellent in Public Speaking. New York, 1998. ISBN 0-15-502182-6. info
• LEVEL, D., GALLE, W. Managerial Communications. Homewood: Irwin, 1998. ISBN 0-256-03730-2. info
• CZERNIAWSKA, F. Corporate Speak. The use of Language in Business. MacMillan London, 1997. ISBN 0-333-67477-4. info

doporučená literatura
• DE VITO, J. A. Základy mezilidské komunikace. Praha: Grada, 2001. ISBN 80-7169-988-8. info
• HURST, B. Encyklopedie komunikačních technik. Praha: Grada, 1994. ISBN 80-85424-40-1. info
• STALLARD, J, SMITH, R., PRICE, S. Business Communication. Illinois, 1989. ISBN 0-256-03169-X. info

Vyučovací jazyk

Angličtina

Informace učitele

Během výuky budou zadány dva průběžné testy a seminární práce. Uvedené aktivity jsou bodově ohodnoceny. Absolvování kurzu je uzavřeno zkouškou. Výsledná známka je dána součtem získaných bodů ze všech aktivit a výsledku závěrečné zkoušky.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.slu.cz/predmet/opf/leto2009/KCJK516M