OPF:KCJKPA16 Professional Language for Hote - Course Information

KCJKPA16 Professional Language for Hotel Services - English - 6th part

Extent and Intensity

0/2/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Jana Adámková (seminar tutor)
Mgr. Ing. Pavel Brunda (seminar tutor)
Mgr. Eva Brundová (seminar tutor)
PhDr. Krystyna Heinz (seminar tutor)
Mgr. Jana Hejtmánková, Ph.D. (seminar tutor)
Mgr. Emil Horký, PhD. (seminar tutor)
Mgr. Dagmara Mielke-Jagucka (seminar tutor)
Mgr. Marcela Neničková (seminar tutor)
Mgr. Hedvika Suchoňová, Ph.D. (seminar tutor)

Guaranteed by

Mgr. Jana Hejtmánková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Hotel Industry (programme OPF, B6503GAHOT)

Course objectives (in Czech)

Úroveň - B 2.2 pokročilí (odborný jazyk) Cílem předmětu je rozšíření slovní zásoby o terminologii z oblasti CR a aktivní užívání znalostí gramatických struktur, překlad tématicky zaměřených vět s využitím lexika a gramatických struktur, procvičování a rozvíjení dovedností mluvení, poslechu, čtení a psaní v CR na základě autentických písemných materiálů a magnetofonových nahrávek na úrovni B2 (upper-intermediate). Důraz je kladen na přesné zachycení důležitých informací na základě poslechu - data, čas, instrukce, zákazy a příkazy, konverzační pohotovost při objednávce lístků, rezervace ubytování, pojištění, při řešení stížností, rozvíjení komplexních komunikačních dovedností při řešení problémových situací a na efektivní písemnou komunikaci. Důraz se klade na jazykovou přípravu průvodce CR, manažera cestovní kanceláře a tour operátora s marketingovými a propagačními schopnostmi s uvědomělým používáním jazyka z hlediska adekvátnosti situace a řešení problémů v cizím jazyce s orientací na praxi.

Syllabus (in Czech)

• 1. Travel by Road and Rail
  2. Independent Travellers
  3. Tickets, Reservations and Insurance
  4. Travel Agency Documents
  5. Tourist Information
  6. Preparation of the Travel Agent
  7. Guiding
  8. Guiding Services
  9. Promotion and Marketing in Tourism
  10. Planning, Advertising and Offers of Services
  11. Developments in Tourism
  12. Tourism and Environment
  13. Revision
  1. Travel by Road and Rail
  Transport by road and rail. Information from time tables, transport terminology. Language of comparison, contrast and reinforcement.
  2. Independent Travellers
  Car hire arrangements, documents, insurance. Problem solving, giving advice, suggestions, sending faxes.
  3. Tickets, Reservations and Insurance
  Giving information on accommodation, facilities, air tickets and transport tickets. Calculating prices. Travel documents. Information on air tickets and accommodation on the Internet.
  4. Travel Agency Documents
  Arranging travel documents. Ensuring air tickets and transport tickets, accommodation, making reservations, insurance, filling forms. Writing letters faxes. Describing the events in the past. Checking and clarifying information.
  5. Tourist Information
  Vocabulary from promotion attractive places of tourism, by preparing leaflets, brochures. Tourism. Giving advice, suggestions. Types of accommodation and services.
  6. Preparation of the Travel Agent
  Recommendation of places of attraction and types of holidays. Meeting customer needs. Regional information on the CR. Giving factual information, measurements and dimensions. Making telephone calls and taking messages.
  7. Guiding
  Working as a guide. Communicative skills in guiding, the role of a guide. Skills of telephone communication, solving problems, requests and responses.
  8. Guiding Services
  The role of the guide. Negotiations, dealing with complaints, customs and travel documents. Guide commentaries. Comparing the adjectives, usage of tense. In active and passive forms.
  9. Promotion and Marketing in Tourism
  Marketing strategy in tourism. Promotion of sale. Types of advertising and promotion. Describing features. Connotations.
  10. Planning, Advertising and Offers of Services
  Holiday types and market segments. Preparation of conferences. Promotion of the region on the Internet. Web sites of tourist attractive places. Planning the promotional campaign. Language of evaluation..
  11. Developments in Tourism
  Trends and future of tourism. Globalization. Predicting future trends in tourism... Advantages and disadvantage of tourism. Impact on the environment.. Language of future predictions
  12. Tourism and Environment
  Sustainable tourism. Responsibility in the tourism industry. Words of contrast. Positive and negative evaluation.
  13. Revision
  Panel discussion - practicing grammar and vocabulary, giving opinions, reinforcing statements.
  

Literature

required literature
• HARDING, K. Going International. Oxford University Press, 1998. ISBN 0-19-457400-8. info
• JACOB, M., STRUTT, P. English for International Tourism. Course Book, Workbook. Harlow: Pearson Education, 1997. ISBN 0-582-23-753-X. info

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

• Enrolment Statistics (Summer 2009, recent)
  
• Permalink: https://is.slu.cz/course/opf/summer2009/KCJKPA16