OPF:MPNAMTD Tourism Destination Management - Course Information

MPNAMTD Tourism Destination Management

Extent and Intensity

2/1/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Monika Chobotová, Ph.D. (lecturer)
Václav Lednický, CSc. (lecturer)
Mgr. Monika Chobotová, Ph.D. (seminar tutor)
Václav Lednický, CSc. (seminar tutor)

Guaranteed by

Václav Lednický, CSc.
Department of Business Economics and Management – School of Business Administration in Karvina

Prerequisites

The course can be registered independently on the courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Economy of Enterprise in Trade and Services (programme OPF, N_EKOMAN)

Course objectives

The aims of this course is to provide students with a theoretical framework of destination management, planning issues and strategic approaches; planning and marketing applications for destination management. It focuses on relationship of tourism to business and economic development, natural resources and the environment, culture and history and community and society. Select examples of tourism from destinations throughout the country, Europe and the World will be presented and discussed.

Syllabus

• 1. Factors influencing tourism development.
  2. Economic and Political contributions of tourism.
  3. The Destination Environment: physical, socio-cultural, economic.
  4. Tourist Destination Areas: the regionalisation process, growth and development.
  5. Introduction of destination types- developing and developed economies, urban and rural zones.
  6. Nature of tourism destinations and their planning, management and development.
  7. Management of tourist destination.
  8. Marketing of tourist destination.
  9. Communication plan, media and non-media communication strategy of destination management.
  10. Process of strategy development.
  11. Theoretical approaches to the destination as product.
  12. Destination superstructures and infrastructures.
  13. Crisis management in destinations.
  

Literature

required literature
• KOZAK, M., BALOGLU, S. Tourist destination governance: practice, theory and issues. Cambridge: CAB International, 2011. ISBN 978-1-84593-794-2. info
• BUTLER, R. The tourism area life cycle: second edition. Buffalo: Channel View Publications, 2006. ISBN 978-1-84541-0261-. info
• HOWIE, F. Managing the tourist destination. London: Thomson, 2003. ISBN 978-184-4800-971. info

recommended literature
• VANHOVE, N. The economics of tourism destinations: second edition. New York: Routledge,, 2012. ISBN 978-0-08-096996-1. info
• MELLAHI, K., FRYNAS, J. G., FINLAY, P. Global Strategic Management. Oxford: Oxford University Press, 2005. ISBN 0-19-926615-8. info
• HEATH, E., WALL, G. Marketing tourism destinations: a strategic planning approach. New York: Wiley, 1992. ISBN 978-04-715-4067-6. info

Teaching methods

Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes

Assessment methods

Grade

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

seminar paper, defence of seminar paper, ongoing test, final combined exam

Activity	Difficulty [h]
Ostatní studijní zátěž	38
Přednáška	26
Seminář	13
Zkouška	40
Summary	117

• Enrolment Statistics (recent)
  
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