INMBPPNI Business on the Internet

School of Business Administration in Karvina
Summer 2015
Extent and Intensity
1/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
Ing. Dalibor Hula (seminar tutor)
doc. Mgr. Petr Suchánek, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Mgr. Petr Suchánek, Ph.D.
Prerequisites
None
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course acquaints students with the concepts and methods of business and commerce on Internet, e-shops, e-marketplaces, e-commerce systems, its architecture, evaluation methods of usability and security.
Syllabus
  • 1. Information society. Global information infrastructure. Initial conditions for e-Business.
    2. E-commerce, e-Bussines (B2B, B2C).
    3. Internet marketplaces.
    4. Value chain and virtual value chain.
    5. E-commerce system.
    6. ERP in e-business.
    7. CRM in e-business.
    8. Electronic payment.
    9. Supply chain and logistics in e-business.
    10. Security in e-business.
    11. Measuring the effectiveness of e-business.
    12. Business Intelligence (BI) in e-business.
    13. Trends in e-business.
Literature
    required literature
  • CHAFFEY, D. E-Business and E-Commerce Management: Strategy, Implementation and Practice. Edition. New Jersey: Prentice Hall, 2013. ISBN 978-0273752011. info
  • SUCHÁNEK, P. E-commerce - Elektronické podnikání a koncepce elektronického obchodování. Praha, 2012. ISBN 978-80-86929-84-2. info
  • SUCHÁNEK, P. Podnikání a obchodování na internetu. SU OPF Karviná, 2008. ISBN 978-80-7248-458-4. info
  • TONDR, L. Podnikáme s internetem. Praha: Computer press, 2002. ISBN 80-7226-729-9. info
  • SCULLEY, A., WOODS, W. B2B internetová tržiště. Praha: Grada, 2001. ISBN 80-247-0081-6. info
    recommended literature
  • LAUDON. K., TRAVER, C.G. E-Commerce 2012. New Jersey: Prentice Hall, 2012. ISBN 978-0138018818. info
  • BALTZAN, P. Business Driven Information Systems. New York: McGraw-Hill/Irwin, 2011. ISBN 978-0073376820. info
  • LAUDON, K., TRAVER, C.G. E-Commerce 2010. New Jersey: Prentice Hall, 2009. ISBN 978-0136100577. info
  • ARDEN, L. Start Your Own E-Business. Edition. Entrepreneur Press, 2009. ISBN 978-1599181929. info
  • SEDLÁČEK, J. E-komerce internetový a mobil marketing - od A do Z. Praha: BEN, 2006. ISBN 8073001950. info
  • STUCHLÍK, P., DVOŘÁČEK, M. Reklama na internetu. Praha: Grada, 2002. ISBN 80-247-0201-0. info
  • DONÁT, J. E-Business pro managery. Praha: GRADA, 2000. ISBN 80-247-9001-7. info
  • MCGRAW-HILL HIGHER EDUCATION. Electronic commerce:Security, Risk Managenment and Control. The McGraw-Hill Companies. 2000. ISBN 0-07-229289-X. info
  • NONDEK, L., ŘENČOVÁ, L. Internet a jeho komerční využití. Praha: GRADA, 2000. ISBN 8071699330. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Attendance in seminars 70 %, seminar paper, ongoing test, combined exam
ActivityDifficulty [h]
Ostatní studijní zátěž40
Přednáška13
Seminář26
Zkouška40
Summary119
The course is also listed under the following terms Summer 2016, Summer 2017, Summer 2018, Summer 2019.
  • Enrolment Statistics (Summer 2015, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2015/INMBPPNI